Bachelor of Mass Media - BMM

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Bachelor of Mass Media - BMM

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BMM or Bachelor of Mass Media is an undergraduate Mass Communications course dealing with communication mediums used by the masses. It encompasses newspapers, periodicals, films, radio, and television, among other things. The Bachelor of Mass Communication programme typically lasts three years, with six semesters. In the third year, students must pick a speciality, such as journalism or advertising, which varies per institute. An internship in the second year of this programme also provides on-the-job training. Besides this, lectures, group discussions, and field trips are routinely scheduled during the course of three years. The curriculum of a mass communication course covers a wide range of topics, including the closely linked disciplines of advertising, communication, and public relations. The Bachelor of Mass Media programme can be completed full-time or part-time (distance education).

Bachelor of Mass Media Eligibility

  • The aspiring candidates must have passed their 10+2 examination or equivalent in any relevant stream from a recognized Board.
  • Percentage requirements may vary from Institute to Institute.
  • Some Institutes also conduct an entrance examination/test for getting admission to this degree course. The entrance examination/test generally consists of a written paper, group discussion, and personal interview.

Bachelor of Mass Media Specializations

Specializations are generally provided in the 3rd year, which can be:

Advertising

Corporate Communications

Film Making

Journalism

Public Relations

Print Journalism

Bachelor of Mass Media Syllabus

Syllabus of Mass Media course as prescribed by various Universities and Colleges.

Bachelor of Mass Media Semester-I

Sr. No. 

Subjects of Study

1

Effective Communication Skills

2

Fundamentals of Mass Communication

3

Introduction to Sociology

4

Introduction to Economics

5

Introduction to Computers

6

Landmarks to 20th Century World History

Bachelor of Mass Media Semester-II

1

Effective Communication Skills II

2

Introduction to Literature

3

Introduction to Media Psychology

4

Principles of Marketing

5

Principles of Management

6

Political Concepts and the Indian Political System

Bachelor of Mass Media Semester-III

1

Advanced Computers

2

Introduction to Media Studies

3

Introduction to Public Relations

4

Introduction to Culture Studies

5

Introduction to Creative Writing

6

Understanding Cinema

Bachelor of Mass Media Semester-IV

1

Introduction to Advertising

2

Introduction to Journalism

3

Mass Media Research

4

Organizational Behaviour

5

Print Production and Photography

6

Radio and Television

Bachelor of Mass Media Semester-V

1

Editing

2

Features & Opinion

3

Indian Regional Journalism

4

Journalism and Public Opinion

5

News Paper and Magazine Making (Project Paper)

6

Reporting

Bachelor of Mass Media Semester-VI

1

Broadcast Journalism

2

Business & Magazine Journalism

3

Contemporary Issues

4

Digital Media

5

Internet & Issues in Global Media

6

News Media Management

7

Press Laws & Ethics

 

Bachelor of Mass Media Colleges

Bachelor of Mass Media Course Suitability

  • Students should be detail-oriented, knowledgeable of media rules, creative, spontaneous, and one-of-a-kind.
  • They must be hardworking and possess excellent communication and interpersonal abilities.

How is the Bachelor of Mass Media Course Benefits?

  • The Bachelor of Mass Media degree offers a broad-based education, in-depth knowledge, and comprehension of the mass media to the average individual, which will not only employ him but also bring job happiness.
  • Public Relations Employment opportunities abound, with graduates able to find work in the news media, advertising or public relations firms, publishing companies, and research institutions. Because of the rise of the Internet, there is a greater demand for writers who can provide material for numerous websites.
  • A master's degree in journalism or mass communication, for example, can be pursued.
  • The Bachelor of Mass Communication programme provides a solid foundation for individuals to build effective communication skills while also nurturing their creative abilities.

Bachelor of Mass Media Employment Areas

  • All India Radio
  • Central Information Service
  • Newspapers
  • Periodicals and Magazines
  • Press Information Bureau
  • TV Channels
  • Websites

Bachelor of Mass Media Job Types

  • Columnist
  • Correspondent
  • Editor
  • Freelance Writer
  • Journalist
  • News Analyst
  • Proof-reader
  • Photojournalist
  • Reporter