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B.B.A. (Sales and Marketing)
Bachelor of Business Administration in Sales and Marketing

Duration:	3 Years
Level:	Graduation
Type:	Degree
Eligibility:	10+2

B.B.A. Sales and Marketing or Bachelor of Business Administration in Sales and Marketing is an undergraduate Sales and Marketing Management course. Marketing is finding out what people want, why they want it and how much they’ll spend. Sales is a process of converting an inquiry or lead into a contract or shipment. Course can provide a foundational education in business and management principles to undergraduate students, along with coursework in marketing, market research and analysis, economics, communications, customer service and sales. The marketing emphasis can provide business acumen and valuable tools for students. Programs can be organized around a management framework where students gain an understanding of the concepts of marketing and learn to apply these concepts when making decisions and managing business activities.

B.B.A. Sales and Marketing Eligibility

10+2 or any other equivalent qualification with minimum 50% marks
Some of the very reputed universities and institutes conduct entrance examination to get admission to the degree course.

B.B.A. Sales and Marketing Syllabus

The following are study related subjects:-

Sr. No.	Subjects of Study
Sem. I
1	Management Foundations
2	Business Environment
3	Micro Economics for Business
4	Computers in Management
5	Financial Accounting
6	Basic Mathematics & Statistical Techniques
7	Polity & Society
8	English
9	Behavioural Science I
10	Foreign Language I
11	French
12	German
13	Spanish
14	Japanese
15	Chinese
Sem. II
1	Macro Economics for Business
2	Integrated Marketing Communications
3	Organizational Behaviour
4	Data Base Management System
5	Customer Relationship Management
6	Environmental Management
7	English
8	Behavioural Science II
9	Foreign Language II
10	French
11	German
12	Spanish
13	Japanese
14	Chinese
Sem. III
1	Rural Marketing
2	Financial Management
3	Management Information System
4	Marketing Management I
5	Cost and Management Accounting
6	Business Laws
7	Communication Skills I
8	Behavioural Science III
9	Foreign Language III
10	French
11	German
12	Spanish
13	Japanese
14	Chinese
15	Summer Assignment & Project (Evaluation)
Sem. IV
1	Personal Financial Planning
2	Marketing Management II
3	Research Methodology & Report Preparation
4	Production & Operation Management
5	Analytical Skill Building
6	System Analysis & Design
7	Public Relations & Corporate Image
8	Communication Skills II
9	Behavioural Science IV
10	Foreign Language IV
11	French
12	German
13	Spanish
14	Japanese
15	Chinese
Sem. V
1	Human Resource Management
2	Sales & Distribution Management
3	Consumer Behaviour
4	Service Marketing
5	International Marketing
6	Communication Skills III
7	Behavioural Science V
8	Foreign Language V
9	French
10	German
11	Spanish
12	Japanese
13	Chinese
14	Summer Training (Evaluation)
Sem. VI
1	Business Policy & Strategic Management
2	Entrepreneurship Development
3	Brand Management
4	Advertising & Sales Promotion
5	Retail Management
6	Communication Skills IV
7	Behavioural Science VI
8	Foreign Language VI
9	French
10	German
11	Spanish
12	Japanese
13	Chinese
14	Dissertation

B.B.A. Sales and Marketing Colleges

B.B.A. Sales and Marketing Course Suitability

Students who are interested in developing careers in either sales or marketing or those who currently hold positions in either area but need more specialized instruction on theory, techniques and effective management are suitable for it.
The degree course is also suitable for sales managers and directors who want to learn how to coordinate both of the business functions and to leverage each to increase bottom-line performance.
Applicants should possess good communication skills, leadership, ability to motivate and team work spirit, ability to understand and solve problems.
Students should be self confident and always be updated with the current occurring in business world and be familiar with advertising and merchandising techniques.

How is B.B.A. Sales and Marketing Course Beneficial?

Graduates of these programs can also move on to higher education for advancement and additional career opportunities.
Students in these programs are typically exposed to marketing operations and may be prepared for a wide range of careers in advertising, product management, public relations, customer service, marketing research, sales or retail management.
They can also have jobs in mall companies, big corporate, government and non government organizations, consultancies, public relation agencies.
Candidates have also work opportunities in department stores, computer companies, utility companies and construction firms and manufacturing firms.

B.B.A. Sales and Marketing Job Types