BBA Marketing, Bachelor of Business Administration in Marketing, Syllabus, Eligibility, Duration, Degree Course

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Bachelor of Business Administration in Marketing

Duration

3 Years

Level

Graduation

Type

Degree

Eligibility

10+2

BBA (Marketing) or Bachelor of Business Administration in Marketing is an Under-Graduate Business Management course. Marketing is the study of market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts.

Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales. The full degree course in Marketing consists of six semesters the first four semesters are common to all the BBA programs and the last two concentrate and focus on the specialized subjects and topics related to the Marketing field.

BBA (Marketing) Eligibility

The candidates must have qualified for their 10+2 examination or equivalent examination in any stream from a recognized school board.
The students should have scored a minimum of 50% aggregate marks at their Intermediate level.

BBA (Marketing) Specializations

Advertising Management	Advanced Email Marketing	Advanced Mobile Marketing
Accounting and Bookkeeping	Advanced Social Media Marketing	Advanced Search Engine Marketing
Advanced Interactive Marketing & Measurement	Business Economics Programs	Business Marketing Operations
Business Management and Operations	Bachelor's Certificate in Internet Marketing	Entrepreneurship and Small Business Development
Interactive Marketing	International Marketing	Integrated Online Strategies
Marketing Research	Marketing for Apparel and Accessories	Marketing for Travel and Tourism Operations
Special Product Marketing	Sales and Merchandising Studies	Search Engine Marketing & Usability

BBA (Marketing) Syllabus

Syllabus of Marketing as prescribed by various Universities and Colleges.

BBA (Marketing) Semester-I
Sr. No.	Subjects of Study
1	Marketing Planning
2	Marketing Concepts and Marketing Research
3	Principles of Sales Management
BBA (Marketing) Semester-II
1	Market Segmentation
2	Market Evaluation and Controls
3	Sales Forecasting
BBA (Marketing) Semester-III
1	Advertising Management
2	Consumer Behaviour
3	Marketing Audit and Marketing Ethics
BBA (Marketing) Semester-IV
1	Brand Management
2	Business Communication
3	Industrial Marketing
BBA (Marketing) Semester-V
1	Business Laws
2	Corporate Governance and Business Ethics
3	Project Management
BBA (Marketing) Semester-VI
1	Economic Analysis
2	Research Methodology
3	Project Work

BBA (Marketing) Colleges

Bhilai Business School - BBS, Durg
Bharatesh College of Business Administration, Belgaum
CMJ University, Shillong
Jagdishprasad Jhabarmal Tibrewala University - JJTU, Juhnjhunu

BBA (Marketing) Course Suitability

They should be very tactful when dealing with clients and be patient and possess keen business expertise.
They should have good communication skills, leadership qualities, the ability to motivate and work as part of a team, ability to understand and solve problems is the needed attributes.
Quick thinking and the ability to come up with new ideas are advantageous and also good for the course.
They must be self-confident and always be updated with current affairs and be familiar with advertising and merchandising techniques.
Good computer knowledge, especially in software like Excel and PowerPoint, is an added advantage for this profession.

How is the BBA (Marketing) Course Beneficial?

Marketing is the most important and critical business activity. Even the success of financial services (like banking and insurance) and products like loans and credit cards are dependent on how well they are marketed.
Studies reveal that the success or failure of products and services depends entirely on the marketing efforts put in and the marketing strategy employed by the companies.
Marketing has always been the first option for students who are on the lookout for a highly paid-and rewarding career. The pay packages offered to market professionals are quite decent and there is ample scope for career development.
BBA (Marketing) degree holders with some experience can always benefit from excellent career opportunities. The job profiles in this highly lucrative field range right from Marketing Executives to top Management roles in almost all organizations. Marketing, as a career, has always been the favorite among enthusiastic youngsters who prefer target responsibilities along with a lot of travel.

BBA (Marketing) Employment Areas

Airlines
Academic Institutions
Hotels / Restaurants
MNCs
KPL International Ltd.- Mumbai / Oliveboard-Bengaluru / IBM-Bangalore

BBA (Marketing) Job Types

Advertising Manager
Brand Manager
Marketing Manager
Marketing Executive
Market Research Analyst
Marketing Communications Manager
New Product Manager
Sales Manager

Advanced Courses in BBA (Marketing)

After completing Postgraduate Certificate Programme in Business Management (PGCBM) you can become :

Marketing Manager

Colleges and Institutes

Colleges offering Postgraduate Certificate Programme in Business Management (PGCBM) in India

Chhattisgarh 2 Delhi 1 Gujarat 4 Haryana 3 Himachal Pradesh 1 Karnataka 1 Kerala 2 Maharashtra 4 Meghalaya 2 Orissa 1 Rajasthan 3 Tamil Nadu 3 Uttar Pradesh 5 Uttarakhand 3 Telangana 1

Postgraduate Certificate Programme in Business Management (PGCBM) Colleges in India

Business Management Courses

B.B.A. + D.B.A. B.B.A. + D.B.A. (Marketing) B.B.A. + Executive M.B.A. B.B.A. + G.D.B.M. B.Com Executive Communication B.Com Principles of Management B.Sc (Hons) Business and Management Studies BA Management BBA BBA (Hons) BBA (Hons) Business Analytics BBA + MBA BBA Business Analytics BBA Business Economics BBA E-Commerce BBA Family Business Management BBA Foreign Trade BBM BBM Marketing Management BBM Shipping BSc Business and Management Doctor of Business Administration (DBA) Fellow Programme in Management (FPM) M.B.A (Dual Specialization) M.B.A. + P.G.D.B.M. M.Phil (Business Management) M.Phil. (Business Administration) M.Sc Business Process Outsourcing Management of Business Finance - MBF Master of Business Studies - MBS MBA Banking and Investment MBA Business Analytics MBA Business Economics MBA Business Forecasting MBA Business Information System MBA Business Law MBA Business Management MBA Business Sustainability MBA Corporate Secretaryship MBA Disarmament Studies MBA Entrepreneurship MBA Entrepreneurship Development MBA Food Business Management MBA Green Business Management MBA Logistics Management MBA Port & Shipping Management MBA Service Management MBA Small Business and Entrepreneurship MBA Small Business Management MBA Supply Chain Management MBA Sustainable Development Management MBA Urban Management MBA Wealth Management MCom Business Administration MCom Business Finance MCom Business Management MCom International Banking MSc Entrepreneurship MSc Total Quality Management Ph.D. (Business Administration) Ph.D. (Management Studies) Ph.D. Business Management Post Graduate Programme in Management for Executives (PGPX)

Advance Diploma in Business Management - ADBM Advance Diploma in Risk and Safety Management (ADRSM) Corporate Executive Post Graduate Program in Business Management (E.P.G.P.B.M.) Diploma in Brand Management Diploma in Business Administration Diploma in Business Management Diploma in Business Organization & Management Diploma in Business Process Outsourcing Diploma in Marketing Management PGDM (Development Studies) PGPBM - Post Graduate Programme in Business Management Post Graduate Diploma Global Business Operation Post Graduate Diploma in Business Administration Post Graduate Diploma in Business Analytics (PGDBA) Post Graduate Diploma in Business Finance Post Graduate Diploma in Business Finance & Investment Studies ( PGDBFIS ) Post Graduate Diploma in Business Management - PGDBM Post Graduate Diploma in Business Statistics & Computer Applications (P.G.D.B.S.C.A.) Post Graduate Diploma in Capital Market Management (PGDCMM) Post Graduate Diploma in Management & Business Administration (PGDMBA) Post Graduate Diploma in Management (Executive) Post Graduate Diploma in Project Management Post Graduate Program in Family Managed Business (PGPFMB) Postgraduate Diploma in Management e-Business

Advance Certificate in Financial Accounting Advance Certificate in Financial Statement Analysis Advance Certificate in Management Accounting Certificate Course In Global Trade Management Certificate in Business Skills Certificate Programme in e-Empowered Management & Business Administration Post Graduate Certificate in Higher Management Post Graduate Certificate in Management in International Business Post Graduate Certificate in Management in Marketing Postgraduate Certificate Programme in Business Management (PGCBM)

BBA Marketing