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B.B.A. (Retail Management)
Bachelor of Business Administration in Retail Management

Duration:	3 Years
Level:	Graduation
Type:	Degree
Eligibility:	10+2 or Equivalent

B.B.A. Retail Management or Bachelor of Business Administration in Retail Management is an undergraduate professional degree which is awarded after successful completion of a three years program or course of study in the field of retailing that includes principles of retailing, retail operations, etc. B.B.A. (Retail Management) degree covers the study of different parts of a retail operation including buying, marketing, merchandising, operations, inventory control, personnel and finance. The topics include, retail supply chain management, store location and management, retail customer service, quality, accounting, marketing and computer technology, etc. The full degree course consists of six semesters in which the first four semesters are common to all the B.B.A. programs and the last two concentrate and focus on the specialized subjects and topics related to the Retail Operations and Management.

B.B.A. Retail Management Eligibility

The basic eligibility criterion for pursuing B.B.A. (Retail Management) degree is qualifying 10+2 or equivalent examination in any stream from a recognized board of the country.

B.B.A. Retail Management Syllabus

The following are study related subjects:-

Sr. No.	Subjects of Study
1	Basics of Financial Management
2	Business Ethics & Corporate Governance
3	Business Communication& Professional Ethics
4	Business Economics, Theories and Applications
5	Business Statistics
6	Customer Relation Management and Customer
7	E-Commerce
8	Entrepreneurship & Small Business
9	Fundamentals of Computing
10	Human Resource Management
11	Introduction to Business Accounting
12	Introduction to Financial Markets
13	International Retailing
14	Introduction to Materials Management & Production
15	I.T. in Retailing
16	International Trade Business
17	Legal Aspects of Management
18	Management Principles and Practices
19	Mall Management
20	Management & Control of Cost
21	Management Information System
23	Organizational Behaviour
24	Principles of Marketing
25	Project Management
26	Quantitative Techniques in Management
27	Research Methodology
28	Retail Branding
29	Retail Concepts and Environment
30	Retail Selling Techniques
31	Rural Retail
32	Sales and Distribution Management
33	Shopper’s Behaviour
34	Store Operation Management
35	Supply Chain and Logistics Management

B.B.A. Retail Management Colleges

B.B.A. Retail Management Course Suitability

Those who have the ability to mix well and listen to the customers to ensure that their requirements are met are important. Acting on their feedback so that their requirements are fulfilled will mean that customers feel important and will return back to the store.
They must keep themselves up to date with changes in product prices so that the store remains competitive and consumers feel they are getting a good deal is another area that retail managers need to cultivate.
They should be familiar with the changes in the economy and market trends; they need to be up to date with relevant skills and have the necessary training. This could be up to date knowledge of the product that they will be selling or it could be training in technological changes that are taking place on a continual basis to keep companies one step ahead of their competitors.
They should always possess enthusiasm and creativity which is essential for the career.

How is B.B.A. Retail Management Course Beneficial?

The demand for effective retail management professionals has tremendously increased in recent times as the retail sector is growing in leaps and bounds with the entry of major global retail chains and corporate players in the Indian markets which is evident from opening of various shopping malls, departmental stores and super markets in the country.
Besides being eligible for further higher studies in the field of Retail Management and subsequently taking up the job of lecturer / teacher in several universities and colleges after attaining higher qualifications.
They can go for further studies such as Master’s Degree and so on.
They can also seek for store managing jobs like managing an individual store and its day- today functioning.

B.B.A. Retail Management Employment Areas