B.Sc (Hons) Marketing

Bachelor of Science Honors in Marketing

B.Sc (Hons) Marketing or Bachelor of Science Honors in Marketing is an Under-Graduate Marketing Course. Marketing is the action or business of promoting and selling products or services. The Bachelor of Science Honors in Marketing program is aimed to equip students with a solid business foundation as well as an awareness of marketing's function inside and across organizations.

Marketing courses are coupled with general business studies, and the development of practical skills and knowledge is blended with knowledge of current theories and research. This Bachelor of Science Honors degree in Marketing not only provides a foundation in marketing theory, but also allows students to prepare marketing reports and plans, conduct a diagnostic case study of an exporting firm, analyze advertisements in a variety of media, and conduct market research as part of a group project based on a real-world business problem.

B.Sc (Hons) Marketing Eligibility

• The aspiring candidates must have qualified for their 10+2 examination or any other equivalent qualification from a recognized Board.
• The candidates should have secured a minimum of 50% aggregate marks or equivalent at their Intermediate level.
• Some of the very reputed universities and colleges conduct an entrance examination for admission.

B.Sc (Hons) Marketing Syllabus

Syllabus of Honors course in Marketing as prescribed by various Universities and Colleges.

B.Sc (Hons) Marketing College

• IILM Undergraduate Business School, New Delhi

B.Sc (Hons) Marketing Course Suitability

• The Marketing Honors course is designed for those who want to work in marketing and have well-developed decision-making abilities as well as an inventive approach to business challenges and circumstances.
• They should possess leadership skills, and leaders should be confident in their abilities to propel a brand ahead in other aspects of marketing.
• They should be able to grasp technology in terms of tools, apps, and technologies that will assist the clever marketer in fast translating ideas into reality and contributing to more lateral, creative thinking.
• They should also be able to comprehend sociology since it has a large influence on people's behavior and choices about what, why, when, and where to remain relevant.

How is the B.Sc (Hons) Marketing Course Beneficial?

• The Marketing Honors course will help you enhance your research abilities and prepare you for a successful career in the public or commercial sector. They can also continue their education.
• Applicants may also find employment in small businesses, large enterprises, government and non-government organizations, consultancies, and public relations firms.
• Those with writing talents can also work in advertising, sales, management, creative writing for product marketing, and so on.
• Graduates of the market can also work in department shops, computer businesses, utility companies, construction companies, food producers, manufacturing companies, and arts groups.
• They can also pursue additional studies in the discipline.

B.Sc (Hons) Marketing Employment Areas

• Educational Institutions
• Marketing & Advertising Companies
• KPL International Ltd. - New Delhi / Reliance Brands Limited - Mumbai / GSN (TV & Games) - Bengaluru / Siron Technology Pvt. Ltd. - New Delhi

B.Sc (Hons) Marketing Job Types

• Advertising Officer / Advertising Promoter
• Food Marketer
• Market Researcher
• Marketing Planner / Marketer / Marketing Manager
• Public Relations Officer
• Product Manager / Product Development Manager

Advanced Courses in B.Sc (Hons) Marketing

• MBA Marketing
• Ph.D. (Marketing)