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| HomeCourses in IndiaManagement CoursesB.Sc. (Hons.) (Marketing) |
B.Sc. (Hons.) (Marketing)
Bachelor of Science Honours in Marketing
| Duration: | 3 Years |
| Level: | Graduation |
| Type: | Degree |
| Eligibility: | 10+2 |
B.Sc. Hons. Marketing or Bachelor of Science Honours Marketing is an undergraduate Marketing Course. Marketing is the action or business of promoting and selling products or services. Course is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations. Marketing courses are combined with general business studies, and the development of practical skills and knowledge is integrated with an understanding of current theories and the latest research. This degree not only provides grounding in marketing theory, but also provides opportunities to prepare marketing reports and plans, undertake a diagnostic case study of an exporting firm, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on a real business problem.
B.Sc. Hons. Marketing Eligibility
- 10+2 or any other equivalent qualification with minimum 50% marks
- Some of the very reputed universities and institutes conduct entrance examination to get admission to the degree course.
B.Sc. Hons. Marketing Syllabus
The following are study related subjects:-
|
Sr. No. |
Subjects of Study |
|
1 |
Introduction to Business Management |
|
2 |
Social Context of Business |
|
3 |
Financial Accounting |
|
4 |
Applications of Information Technology for Business |
|
5 |
Introduction to Macroeconomics |
|
6 |
Introduction to Microeconomics |
|
7 |
Effective Business English |
|
8 |
Mathematical Methods I |
|
9 |
Mathematical Methods II |
|
10 |
Reasoning and Critical Thinking |
|
11 |
Business Decision Models |
|
12 |
Statistics for Management |
|
13 |
Applications of Statistical Methods in Business |
|
14 |
Marketing |
|
15 |
Organizational Behaviour |
|
16 |
Human Resource Management |
|
17 |
Managerial Accounting |
|
18 |
Financial Management |
|
19 |
Management Information Systems |
|
20 |
Business Communication Skills |
|
21 |
Business Ethics |
|
22 |
Operations Management |
|
23 |
International Business |
|
24 |
Consumer Behaviour |
|
25 |
Services Marketing |
|
26 |
Market Research |
|
27 |
Advertising and Sales Promotion Management |
|
28 |
Technologies, World and Societies |
|
29 |
Strategic Management |
|
30 |
Marketing Strategy |
|
31 |
Promotional Planning Practicum |
|
32 |
Digital Marketing Technologies |
|
33 |
International Marketing |
|
34 |
Personal Selling |
B.Sc. Hons. Marketing College
B.Sc. Hons. Marketing Course Suitability
- Course is suitable for those people who are seeking their careers in marketing are expected to have well-developed decision-making skills and to be innovative in their approach to business problems and situations.
- They should have leadership quality and leaders should be confident in their ability to drive a brand forward and other marketing areas.
- They should be able to understand technology regarding tools, applications and technologies which will help the savvy marketer to quickly translate ideas into reality and input to more lateral, creative thinking.
- They should also be able to understand sociology as it has many impacts on the behaviour and choice of individuals that what, why, when and where – is needed to remain relevant.
How is B.Sc. Hons. Marketing Course Beneficial?
- The course is beneficial to provide an opportunity to develop your research skills and prepare you for a successful career in the public or private sector. They can also go for further studies.
- Applicants can also have jobs in small companies, big corporate, government and non government organizations, consultancies, public relation agencies.
- Those who have writing skills also can go for advertising, sales, management; creative writing for product promotion etc.
- Market graduates can also work in department stores, computer companies, utility companies, construction firms, food producers, manufacturing firms and arts organizations.
- They can also go for further studies in the very field.
B.Sc. Hons. Marketing Job Types
- Advertising Officer
- Market Researcher
- Marketer / Marketing Manager
- Public Relations Officer / Publicist
- Advertising / Wine Promoter
- Marketing Planner
- Product Development Manager
- Product Manager
- Product and Advertising Manager
- Public Relations Officer
- Food Marketer
- Wine Marketing
Advance Courses in B.Sc. Hons. Marketing
B.A. (Management)
B.B.A. + M.B.A. + P.G.P.C.E.
B.B.M. Shipping
B.Sc. (Hons.) in KPO and Customer Service + Executive M.B.A.
Bachelor of Management Studies (B.M.S.)
Fellow Programme in Management (FPM)
M.A. (PR and Event Management)
M.B.A.
M.B.A. (Agri-Business Food Process Management)
M.B.A. (Agri-Business Input Management)
M.B.A. (Agri-Business Livestock management)
M.B.A. (Air Travel Management)
M.B.A. (Airline Management)
M.B.A. (Airport & Airlines Management)
M.B.A. (Airport Management)
M.B.A. (Executive Education)
M.B.A. (Integrated Course)
M.B.A. + P.G.P.C.E.
M.Phil. (Management)
Master of Educational Administration (M.E.A.)
Masters in Habitat Management
Post Graduate Diploma in Energy Management + M.B.A.
Post Graduate Program in Planning and Entrepreneurship
Management Diploma Courses
Advance Diploma In Fire, Safety and Hazards Management
Diploma in Drug Store Management
Diploma in Entrepreneurship and Management
Diploma in Export Marketing
Diploma in Home Management
Diploma in Management
Diploma in Multi-Modal Transport [Containerization] and Logistics Management
Diploma in Nursery Technology and Orchard Management
Diploma in Personality Development and Soft Skills
Diploma in Rail Transport and Management
Diploma in Rural Entrepreneurship
Diploma in Transport Economics and Management
Executive Post Graduate Diploma in Management
Executive Post Graduate Diploma in Management (Marketing)
International Programme in Management for Executives
PGDSLM
PGDTM - Post Graduate Diploma in Tea Management
Post Graduate Diploma in Security and intelligence Management
Post Graduate Diploma in Apparel Production and Merchandising Management
Post Graduate Diploma in Corporate and Industrial Security Management
Post Graduate Diploma in Digester & National Security Management
Post Graduate Diploma in Drug Store Management
Post Graduate Diploma in Export Marketing
Post Graduate Diploma In Facility Management
Post Graduate Diploma in Family Business
Post Graduate Diploma in Health Care Management Hospital Operation Management and Medical Tourism
Post Graduate Diploma in Industrial Safety Management
Post Graduate Diploma in Integrated Marketing Communication (PGDIMC)
Post Graduate Diploma in Management (Lighting Technology and Energy Management)
Post Graduate Diploma in Management + P.G.P.M. + M.B.A. (Global)
Post Graduate Diploma in Material Management
Post Graduate Diploma Programme in Design Strategic Design Management
Post Graduate Program in Entrepreneurship and Corporate Strategy
Post Graduate Program in Research and Management
Post Graduate Program in Supply Chain & Logistics
Post Graduate Programme in Innovation and Corporate Entrepreneurship (PGDICE)
Post Graduate Programme in Management for Senior Executives (PGPMAX)
Management Certificate Courses
Advanced Certificate in Management (ACM)
Certificate Course in Personal and Office Skills
Certificate Course in Salesmanship and Marketing
Certificate in Real Estate Management
Certificate Programme in Global Trade Logistics and Operations (CPGTLO)
Post Graduate Certificate in Project Management
