B.Sc. (Hons.) (Marketing) Bachelor of Science Honours in Marketing
B.Sc. Hons. Marketing or Bachelor of Science Honours Marketing is an undergraduate Marketing Course. Marketing is the action or business of promoting and selling products or services. Course is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations. Marketing courses are combined with general business studies, and the development of practical skills and knowledge is integrated with an understanding of current theories and the latest research. This degree not only provides grounding in marketing theory, but also provides opportunities to prepare marketing reports and plans, undertake a diagnostic case study of an exporting firm, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on a real business problem.
B.Sc. Hons. MarketingEligibility
10+2 or any other equivalent qualification with minimum 50% marks
Some of the very reputed universities and institutes conduct entrance examination to get admission to the degree course.
B.Sc. Hons. MarketingSyllabus
The following are study related subjects:-
Subjects of Study
Introduction to Business Management
Social Context of Business
Applications of Information Technology for Business
Course is suitable for those people who are seeking their careers in marketing are expected to have well-developed decision-making skills and to be innovative in their approach to business problems and situations.
They should have leadership quality and leaders should be confident in their ability to drive a brand forward and other marketing areas.
They should be able to understand technology regarding tools, applications and technologies which will help the savvy marketer to quickly translate ideas into reality and input to more lateral, creative thinking.
They should also be able to understand sociology as it has many impacts on the behaviour and choice of individuals that what, why, when and where – is needed to remain relevant.
How is B.Sc. Hons. MarketingCourse Beneficial?
The course is beneficial to provide an opportunity to develop your research skills and prepare you for a successful career in the public or private sector. They can also go for further studies.
Applicants can also have jobs in small companies, big corporate, government and non government organizations, consultancies, public relation agencies.
Those who have writing skills also can go for advertising, sales, management; creative writing for product promotion etc.
Market graduates can also work in department stores, computer companies, utility companies, construction firms, food producers, manufacturing firms and arts organizations.
They can also go for further studies in the very field.