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M.A. (Fashion Retail Management)
Master of Arts in Fashion Retail Management

Duration:	2 Years
Level:	Post Graduation
Type:	Degree
Eligibility:	Graduation

M.A or Master of Arts in Fashion Retail Management is a two year post graduate programme. The Fashion Retailing MA is aimed at talented and creative graduates who are committed to pursuing a career in fashion retailing. It offers students the opportunity to develop their knowledge, understanding and practice of fashion retailing within a creative context of diversity and change. Course helps to stimulate creative solutions for multi-channel fashion retailing, and to exploit the design and communication potential of the physical and virtual store.

Master of Arts in Fashion Retail Management Eligibility

Bachelor degree with minimum 45% marks in aggregate (40% in case of SC / ST candidate) or any other equivalent qualification.

Some of the very reputed universities and institutes conduct entrance examination to get admission to the degree course.

Master of Arts in Fashion Retail Management Colleges/Universities

Master of Arts in Fashion Retail Management Syllabus

Subjects to be studied in M.A (Fashion Retail Management)

Semester– I

Introduction to the Fashion Industry

Fabric Knowledge for Merchandisers - I

Retail Management

Principles of Fashion Marketing & Merchandising

Computer Applications in Fashion & Retail Industry- I

Principles & Practices of Management

Elements of Design & History of Fashion

Introduction to Garment Manufacturing

Minor Project – I

Communication Skills – I

Behavioural Science - I

Foreign Language – I

French

German

Spanish

Japanese

Chinese

Semester– II

Consumer Behaviour in Fashion & Retail Industry

Retail Merchandising

Fabric Knowledge for Merchandisers - II

Computer Applications in Fashion & Retail Industry- II

Fashion Marketing Research -I

Quantitative Techniques

Quality control & production Management

Fashion Forecasting

Minor Project – II

Communication Skills – II

Behavioural Science – II

Foreign Language – II

French

German

Spanish

Japanese

Chinese

Semester – III

Fashion Marketing Research -II

Fashion Advertising & Sales Promotion

Computer Applications in Fashion & Retail Industry - III

Stores Operations-I

Visual Merchandising-I

Advanced Retail Merchandising

Managerial Accounting

Practical Training (Evaluation)

Communication Skills – III

Behavioural Science - III

Foreign Language – III

French

German

Spanish

Japanese

Chinese

Semester – IV

Visual Merchandising-II

Computer Applications in Fashion & Retail Industry - IV

Retail Logistics

Fashion Retail Store Project (Term Project)

Stores Operations-II

Design Marketing Interactive Strategy

Customer Relationship Management

Communication Skills – IV

Behavioural Science – IV

Foreign Language – IV

French

German

Spanish

Japanese

Chinese

Master of Arts in Fashion Retail Management Course Suitability

Course seeks to produce graduates who will be top quality retail managers who can maximize productivity in the face of international competition, demanding customers and changing shopping patterns. These managers will be creative and forward-looking individuals with a global perspective, who are equipped to use their skills in any size or kind of retail outlet, whether virtual or physical.

How is Master of Arts in Fashion Retail Management Beneficial?

Course is beneficial to develop managerial skills in the field of fashion marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors.

Master of Arts in Fashion Retail Management Employment Area/ Job Type