M.A. (Advertising & Marketing Management)
Master of Arts in Advertising & Marketing Management

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M.A. (Advertising & Marketing Management) or Master of Arts in Advertising & Marketing Management is a two year post graduate programme. Course aims to give a broader perspective on aspects of marketing communications. It allows the development of both cognitive and practical skills. It focuses on the primary link between organizations and customers and helps develop a better understanding of how to produce more persuasive communications. Course helps to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications. The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the work place.

Master of Arts in Advertising & Marketing Management Eligibility    

• Bachelor degree with minimum 45% marks in aggregate (40% in case of SC / ST candidate) or any other equivalent qualification.

• Some of the very reputed universities and institutes conduct entrance examination to get admission to the degree course.

Master of Arts in Advertising & Marketing Management Colleges/Universities

• Andhra University (AU)
• University of Jammu
• Amity University

Master of Arts in Advertising & Marketing Management Syllabus

Subjects to be studied in M.A. (Advertising & Marketing Management)

Master of Arts in Advertising & Marketing Management Course Suitability

Course is suitable to facilitate an individual’s knowledge, critical appreciation and expertise to enable them to develop, implement and evaluate integrated advertising and marketing communications strategies. Course enables graduate students to expand their studies in the general area of marketing and to specialize in a closely related field. Examples are: retailing, consumer behavior, international marketing, services, or business-to-business.

How is Master of Arts in Advertising & Marketing Management Beneficial?

Course is beneficial for graduates who want to work in the Advertising and Marketing Communications industry but may not have studied a related undergraduate degree. Graduates of this Master’s program find positions quickly, putting their skills to work in one of the areas of the marketing chain mix (products, sales, communications or distribution) in positions such as sales engineer, product manager, market manager, marketing analyst, sales manager, sales director or marketing director.

Master of Arts in Advertising & Marketing Management Employment Area/ Job Type

Graduates are prepared for various career paths within the private, public and not-for-profit sectors. Career opportunities lie in areas such as marketing management, sales, technical writing, training, consulting, etc. Application areas include National and International Marketing, Advertising, Market Research, Export and Import, Training and Development.