MA Marketing and Management Communication

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Master of Arts in Marketing and Management Communication

Duration

2 Years

Level

Post Graduation

Type

Degree

Eligibility

Graduation

MA Marketing and Management Communication or Master of Arts in Marketing and Management Communication is a Post-Graduate Media and Event Management course. The Master of Arts in Marketing and Management Communication program focuses on the various methods and strategies that can be used to improve the performance and efficiency of the following components: corporate actions in the company's target market; research/knowledge of the target market; corporate relationships with distributors; management of the corporate environment (State, Banks), and human resources. Graduate students will be equipped with a particular understanding of sociology, consumer behavior, and purchasing habits of certain target groups.

MA Marketing and Management Communication Eligibility

  • Aspiring students must have passed Bachelor of Arts or any other equivalent qualification from a recognized University.
  • The candidates should have secured a minimum of 50% aggregate marks or equivalent at their Graduation.
  • Some of the very renowned institutes conduct an entrance examination for admission.

MA Marketing and Management Communication Syllabus

Syllabus of Marketing and Management Communication course as prescribed by various Universities and Colleges.

MA Marketing and Management Communication Semester-I

Sr. No. 

Subjects of Study

1

Basic Computer Application

2

Communication & Media

3

Editing, Reporting & News Production

4

General Studies & Current Affairs

5

Introduction to Marketing Communication

MA Marketing and Management Communication Semester-II

1

Consumer Behaviour

2

Digital Media

3

Multimedia Applications

4

Modern Management Approaches

5

Research Methodology

MA Marketing and Management Communication Semester-III

1

Brand & Advertising

2

International Communication Management

3

Marketing Research & Analysis

4

Public Relations & Corporate Communication

5

Sales Promotion & Retail Communication

MA Marketing and Management Communication Semester-IV

1

CSR & Communication for Development

2

Media Laws & Ethics

3

Media Research & Planning

4

Media, Event & Entertainment Management

5

Dissertation

 

MA Marketing and Management Communication College

MA Marketing and Management Communication Course Suitability

  • Applicants should have a broad understanding of marketing and communication strategies before identifying the exact strategies to be employed.
  • They must have strong communication skills, leadership qualities, the ability to encourage and operate as part of a team, as well as the capacity to comprehend and solve challenges.
  • Applicants should also be sharp thinkers with the capacity to generate fresh concepts.
  • They should be self-assured, up to speed on current events, and knowledgeable on advertising and marketing tactics.

How is the MA Marketing and Management Communication Course Beneficial?

  • The Marketing and Management Communication course provides students with advanced training in marketing, marketing communication, and business communication.
  • Gaining a grasp of how and why marketing and brand creation is a strong and persuasive management philosophy for organizations and vital to a unified and sustainable company plan is a benefit of this course.
  • Successful individuals can work in areas such as advertising and promotion, marketing managers, retailers, and salesmen, among others.
  • They may also work in retail shops, computer firms, utility firms, construction firms, food producers, manufacturing enterprises, and arts groups.

MA Marketing and Management Communication Employment Areas

  • Academic Institutes
  • IT Companies
  • Logistics Departments
  • Marketing Companies
  • Retailing Outlets

MA Marketing and Management Communication Job Types

  • Area / Regional Market Specialist
  • Business Management Support
  • Communication Trainer
  • Corporate Communication Head
  • Contract & Regulatory Management Lead
  • Teacher & Lecturer