M.B.A. Marketing or Master of Business Administration in Marketing is a post graduate Sales and Marketing Management course. Marketing is the process of creating interest in customer regarding goods or services. It is done through strategy that underlies sales techniques, business communication and business development. The course comprises study relating to market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts. Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales. The full degree course consists of four semesters in which the first two semesters are common to all the MBA programs and the last two concentrate and focus on the specialised subjects and topics related to the Marketing field.
Some of M.B.A. Marketing Specialisations
Sales and Merchandising Studies
Accounting and Bookkeeping
Business Management and Operations
Business Economics Programs
Entrepreneurship and Small Business Development
Marketing for Travel and Tourism Operations
Business Marketing Operations
Special Product Marketing
Marketing for Apparel and Accessories
Master Certificate in Internet Marketing
Integrated Online Strategies
Search Engine Marketing & Usability
Advanced Search Engine Marketing
Advanced Interactive Marketing & Measurement
Advanced Mobile Marketing
Advanced Social Media Marketing
Advanced Email Marketing
M.B.A. Marketing Eligibility
A bachelor`s degree in any stream is the pre-requisite for pursuing an MBA degree in Marketing.
Some reputed universities conduct a common entrance test (GMAT, CAT, XAT, MAT, etc) for admission into its management courses but there are no different entrance tests for MBA in Marketing.
The common entrance test includes different papers like English, Problem Solving, Data Analysis and Interpretations, Numerical Ability, Logical Reasoning and General Awareness.
Some of the universities offering Distance Education degree courses in MBA (Marketing)
Indira Gandhi National Open University, Delhi
Sikkim Manipal University, Sikkim
Annamalai University, Chennai
ICFAI Foundation for Higher Education, Hyderabad
Punjab Technical University, Jalandhar
Maharishi Dayanand University, Rohtak
Symbiosis University, Pune
M.B.A. Marketing Course Suitability
Students should be tactful when dealing with clients and be patient and possess keen business expertise.
They should have good communication skills, leadership quality and ability to motivate and work as part of a team, ability to understand and solve problems.
They must be self confident and always be updated with the current affairs and be familiar with advertising and merchandising techniques.
They should also have good computer knowledge especially in software like Excel and Power Point is an added advantage for this profession.
How is M.B.A. Marketing Course Beneficial?
Marketing is the most important and most critical business activity. Even the success of financial services (like banking and insurance) and products like loans and credit cards are dependent on how well they are marketed.
Studies reveal that the success or failure of products and services depends entirely on the marketing efforts put in and marketing strategy employed by the companies.
Marketing has always been the first option for students who are on a lookout for a highly paid and a rewarding career. The pay packages offered to the marketing professionals are quite decent and there is ample scope for career development.
MBA (Marketing) degree holders with some experience can always benefit from excellent career opportunities. The job profiles in this highly lucrative field range right from Marketing Executives to the top Management roles in almost all the organisations. Marketing, as a career, has always been the favourite among enthusiastic youngsters who prefer target responsibilities along with a lot of travel.
Marketing manager, market research analyst, brand manager and new product manager are some of the job profiles available for MBA marketing professionals. Some other specialized corporate positions include advertising manager, marketing communications manager, sales manager and public relations director. The advertising agencies hold great scope for marketing professionals in specialized areas like direct marketing, advertisement and jobs related to communications. Persons with strong financial skills can also opt for a career in strategic or market related planning.