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Brochure Writing

A brochure is usually mistaken for a pamphlet whereas there are considerably good differences between a brochure and a pamphlet. Once again, a dictionary definition will help us understand the term better.

The word ‘brochure’ originated from the French word ‘brochure’ which means to sew or stitch. Oxford Dictionary defines brochure as ‘a magazine containing information about a product or service.’

Whereas according to the New Penguin English Dictionary a brochure is “a small pamphlet typically printed on glossy paper containing advertising or promotional material.”

Thus a brochure can be a single printed leaf, a folder or a booklet which contains information about a product or services to be provided by the companies or organization publishing those brochures.

Where pamphlets are usually aimed basically at spreading awareness, a brochure is used for advertising or promotions of goods and services. In common parlance the prospectus of an educational institution is also called ‘brochure’. Among the other types of brochures are brochures of information as used by hotels, museums, educational hospitals and events organizers. Companies and business houses also bring out brochures listing and advertising their products.

Essential that a Travel Brochure should contain are:

A typical travel brochure begins with a brief history and importance of the place(s) it deals with followed by a brief introduction to the places of tourist interest in an around it. Information about the climate/ weather of the place, how to reach it and where to shop is also included besides important telephone number(s) and address.

Language of the Brochure

The language of a travel brochure should be flowery and ornamental in the introduction part. Heavily laden with figures of speech, it is both pleasing and polite and gives a lot of importance to the reader. Sight-seeing and other information is presented in a manner using language suitable for factual description.