Copy Writer - How to become a Copy Writer

Copy Writer as the name its suggestion is the professional writer who write  attractive and catchy contents keeping in mind  the demand of a particular advertisment campaign.

The main function of the advertisement is to lure the public to consume the advertised goods or services by presenting their bright side in an attractive manner. This has posed a challenge for the marketers to lure the probable consumer in a cut-throat competition. This has made the marketers and producers of the goods and services necessitate a different approach to win over the consumer. This little word “different” is responsible for making a full-fledged advertisement industry. According to an independent analysis the Indian Advertisement industry alone has increased from Rs.1000 Crores to Rs.11,500 crores in just one decade. This show how much potential this industry have in the times to come.

Along with the expansion of the world advertisement industry in general and Indian advertisement agency in particular the demand for trained professionals has also increased in order to meet the challenges and to raise the level of professionals engaged in this industry at different levels of making of the advertisement i.e from conception of the idea till the live advertisement on the mass media like T.V etc.

These professional include Copy Writer, Visualiser, Creative Director, Producer, Media Planner etc. And it is the Copy Writer who is responsible for writing the Scripts, Jingles, Slogans and the most important of all the Punch lines (THANDA MATLAB COKA COLA, NEIGHBOUR’S ENVY OWNER’S PRIDE. IT IS THE COOOOLEST ONE etc.) that play an all important role in binding a consumers attraction towards the advertised material. Because of high stakes of the promoters on these professionals their works becomes all the more challenging as a little incompetence of these professionals can make or mar the whole of the advertisement campaign.

Thus it becomes more imperative that a Professional Copywriter should be thoroughly trained along with the acquired traits of imagination and far sightedness in their respective field. It is being considered as one of the most glamorous and thrilling profession among today’s younger generation. It provides an opportunity for unleashing one's creative potential to a very high degree. Copywriting Career offers enormous scope of earning money if one is highly committed. But on the other hand this profession is such a profession which demands high perfection, hard work and high level of patience.

Young people with desire and capacity for hard work can get both money and satisfaction and rise to top positions very quickly in this profession. But to reach such high positions one should have to work hard and should have the requisite basic knowledge concerned with this field. For this there are specific short term and long term courses available which one has to undergo.

Copy Writer Eligibility

1. Educational Qualification

Bachelors degree in any discipline preferably with Social Sciences, Liberal Arts and humanities with at least 50% marks is required to take up a course in this field.

How to become a Copy Writer?

To become a Copy Writer, one has to follow the below given steps

Step 1

Interested candidate has to appear in an entrance tests conducted by the various Institutions/Universities etc providing Diploma and Post Graduate Diploma of 1 or 2 years . Apart from this there are also short term certificate courses.

However some colleges also give admission on the basis of % of marks obtained in the qualifying class

Step 2

After completing this 1-2 years of course in which one has to go through all the major aspects of the advertising field one can join some advertising agency or start his own business of creating advertisements by tying up with the organization already doing good in this field.

Copy Writer Career Prospects and Job Opportunities

Enormous employment opportunities are available for Copy riter in private as well as public relations organizations of the state and the Centre Governments. Career opportunities in this field would depend on an individual’s area of specialization and capabilities to produce the master pieces. Copywriter Jobs are available in the advertising agencies, tourist agencies, etc. Nowadays they can find work even with individuals like political figures, models and film stars to write short slogans for them as they want their rallies, concerts or shows to be organized with full professional way.

Copy Writer Salary

As far as salary and  other remunerations of a Copy Writer are concerned the fresh professinal can get anything between Rs.10,000 to Rs.20,000. After gaining some on job experience one can earn as good as Rs.25,000 per month and more. If one goes for his own business he can get anywhere near Rs.1,00,000 per catch line. All these monetary gains depend upon one’s own ability.