Uttar Pradesh Rajarshi Tandon Open University - UPRTOU Courses
Contact Information
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location_on
Shantipuram Awas Yojna, (Sector-F), Phaphamau, Allahabad, Uttar Pradesh 211013, India
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call
(0532) 2447035, Toll Free No. (800120111333)
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mail_outline
(0532) 2447036
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email
- web_asset
Approved By: UGC NAAC
Post Graduate Diploma in Marketing Management
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Duration: 2 Years |
Eligibility: Graduation |
Course Duration: One Year (Semester System)
Course Eligibility : Graduation with at least 50 % marks or Equivqlent CGPA
Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.
Entrance/Eligibility Test: As per University Rules
Programme Mode: Regular
Course Syllabus
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Course Code |
Course Title |
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Semester - I |
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PGDMM-01 |
Marketing for Managers |
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PGDMM-02 |
Sales Management |
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PGDMM-03 |
Management of Marketing Communications & Advetising |
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PGDMM-04 |
Strategic Marketing Management |
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Semester - II |
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PGDMM-05 |
Consumer Behavior |
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PGDMM-06 |
International Marketing |
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PGDMM-07 |
Marketing Research |
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PGDMM-08 |
Project Work and Training. |
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Note:-This Course will contain a training program as an essential part of the diploma program. The fee of the training programme is include in programme fee of Rs. 5200/-. This will be a one day training program to be given by the expert trainer at any of the regional centers or university main campus and the candidates will have to arrive at any of the regional centers decided by the University for the Training Program at their own expenses. The main objective of this training program will be to prepare the candidates as better sales executives. |
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