Duration 2 Years |
Level Post Graduation |
Type Diploma |
Eligibility Graduation |
PG Diploma in Marketing Management
Post Graduate Diploma in Marketing Management is Diploma level Sales and Marketing management course. The programme covers fundamentals in General Management, Finance, HR, Operations and Marketing Management. This programme is designed to enhance the managerial capabilities of participants, resulting in continuous value addition at their work place. It encourages students to apply contemporary management business knowledge and perspectives in an interdisciplinary manner to the dynamic environment. The programme offers insight into the contemporary developments of the subject.
Post Graduate Diploma in Marketing Management Eligibility
Post Graduate Diploma in Marketing Management Syllabus
Syllabus of Marketing Management as prescribed by various Universities and Colleges.
Sem. I |
|
Sr. No. |
Subjects of Study |
1 |
Management Theory and Practice |
2 |
Organizational Behaviour |
3 |
Business Economics |
4 |
Corporate Social Responsibility |
5 |
Information Systems for Managers |
6 |
Business Communication |
Sem. II |
|
1 |
Marketing Management |
2 |
Financial Accounting & Analysis |
3 |
Essentials of HRM |
4 |
Strategic Management |
5 |
Business Statistics |
6 |
Business Law |
Sem. III |
|
1 |
Brand Management |
2 |
Consumer Behaviour |
3 |
Marketing Strategy |
4 |
Customer Relationship Management |
5 |
Sales Management |
6 |
International Marketing |
Sem. IV |
|
1 |
B2B Marketing |
2 |
Services Marketing |
3 |
Integrated Marketing Communications |
4 |
Marketing Research |
5 |
Business: Ethics, Governance & Risk |
6 |
Project |
Post Graduate Diploma in Marketing Management Colleges
Post Graduate Diploma in Marketing Management Course Suitability
How is Post Graduate Diploma in Marketing Management Course Beneficial?
Post Graduate Diploma in Marketing Management Employment Areas
Post Graduate Diploma in Marketing Management Job Types