Post Graduate Diploma in Marketing Management

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Duration

2 Years

Level

Post Graduation

Type

Diploma

Eligibility

Graduation

PG Diploma in Marketing Management 

Post Graduate Diploma in Marketing Management is Diploma level Sales and Marketing management course. The programme covers fundamentals in General Management, Finance, HR, Operations and Marketing Management. This programme is designed to enhance the managerial capabilities of participants, resulting in continuous value addition at their work place. It encourages students to apply contemporary management business knowledge and perspectives in an interdisciplinary manner to the dynamic environment. The programme offers insight into the contemporary developments of the subject.

Post Graduate Diploma in Marketing Management Eligibility

  • Students should have completed a graduation in any discipline.

Post Graduate Diploma in Marketing Management Syllabus

Syllabus of Marketing Management as prescribed by various Universities and Colleges.

Sem. I

Sr. No.

Subjects of Study

1         

Management Theory and Practice

2         

Organizational Behaviour

3         

Business Economics

4         

Corporate Social Responsibility

5         

Information Systems for Managers

6         

Business Communication

Sem. II

1         

Marketing Management

2         

Financial Accounting & Analysis

3         

Essentials of HRM

4         

Strategic Management

5         

Business Statistics

6         

Business Law

Sem. III

1         

Brand Management

2         

Consumer Behaviour

3         

Marketing Strategy

4         

Customer Relationship Management

5         

Sales Management

6         

International Marketing

Sem. IV

1         

B2B Marketing

2         

Services Marketing

3         

Integrated Marketing Communications

4         

Marketing Research

5         

Business: Ethics, Governance & Risk

6         

Project

 

Post Graduate Diploma in Marketing Management Colleges

Post Graduate Diploma in Marketing Management Course Suitability

  • Post Graduate Diploma in Marketing Management course is suitable to provide managerial training that will influence thinking and achievements at the workplace.
  • It helps to develop skills in all the functional areas of management and instil ethical and moral values and positive attitude for societal well-being.

How is Post Graduate Diploma in Marketing Management Course Beneficial?

  • The programme is especially beneficial for working executives who are looking for a formal management education for their career advancement.
  • Post Graduate Diploma in Marketing Management provides the necessary skills for personal growth and leadership within a marketing environment.

Post Graduate Diploma in Marketing Management Employment Areas

  • Academic Institutions
  • Advertising Companies
  • Finance and Insurance Companies
  • Manufacturing Companies
  • Publishing Companies
  • Retail Companies

Post Graduate Diploma in Marketing Management Job Types

  • Advertising Manager
  • Brand Manager
  • Market Research Analyst
  • Marketing Communications Manager
  • Marketing Executive
  • Marketing Manager
  • New Product Manager
  • Sales Manager