MA Marketing Communication

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Master of Arts in Marketing Communication

Duration

2 Years

Level

Post Graduation

Type

Degree

Eligibility

Graduation

MA Marketing Communication or Master of Arts in Marketing Communication is a full-time two-year Post-Graduate degree program. The Master of Arts in Marketing Communication program fosters critical thinking abilities and provides a comprehensive introduction to marketing with a concentration on marketing communications.

MA Marketing Communication Eligibility

  • The students must have qualified for their Graduation degree in any relevant field or equivalent qualification from a recognized University.
  • The aspirants should have secured a minimum of 55% aggregate marks or equivalent in their Bachelor's.

MA Marketing Communication Syllabus

Syllabus of Marketing Communication course as prescribed by various Colleges & Universities.

MA Marketing Communication Semester-I

Sr. No. 

Subjects to Study

1

Advertising Management

2

Brand Strategy

3

Consumer Psychology and Research

MA Marketing Communication Semester-II

1

Digital Marketing and Innovation

2

Public Relations and Reputation Management

3

Promotional, Direct, and Relationship Marketing

MA Marketing Communication Semester-III

1

Data Analytics for Marketing Communications

2

(Optional Course)

  • Creative Development- Strategy and Process

MA Marketing Communication Semester-IV

1

Integrated Marketing Communications Project

 

MA Marketing Communication Course Suitability

  • Whatever your background or UG degree subject area, the Marketing Communication program is appropriate for students who want to work in a marketing communications firm or as a communications professional.

How is the MA Marketing Communication Course Beneficial?

  • As a graduate, the candidates will be prepared for marketing, advertising, and PR roles around the world and across many different sectors in specialist communications agencies, private companies, non-profits, social enterprises, and government organizations.
  • The aspirants may even follow a consultancy path with a view to becoming their own boss.

MA Marketing Communication Employment Areas

  • Advertising Agencies
  • Brand and Marketing Consultancy
  • Social Media / Social Enterprises
  • Specialist Communications Agencies

MA Marketing Communication Job Types

  • Account Executive
  • Brand Builder / Brand Building Manager
  • Content Manager
  • Campaign Optimization Executive / Campaign Manager
  • Client Consulting Manager / Customer Experience Strategist
  • Digital Marketing Executive / Head of Digital
  • Founder & CEO
  • Media Buyer
  • Marketing Coordinator / Marketing Coordinator Manager
  • PR Officer
  • Sales & Marketing Manager / Social Media Manager