Duration 1 Years |
Level Certificate |
Type Certificate |
Eligibility Graduation |
Post Graduate Certificate in Management (Pharmaceutical Marketing) is a postgraduate Certificate level Pharmaceutical Management course. Pharmaceutical Marketing is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs. The course deals with chemical and health sciences and ensures the effective and safe use of pharmaceutical drugs. Pharmaceutical Marketing integrates business strategy with science and technology and the unique perspective of the industry. Program in this area trains students in enterprise management, leadership, advanced business concepts and technology management and advanced pharmaceutical management.
Syllabus of Pharmaceutical Marketing as prescribed by various Universities and Colleges.
Sr. No. |
Subjects of Study |
|
Module I |
1 |
Management Function& Organizational Behaviour |
2 |
Principles& Practices of Pharmaceutical Marketing Management |
3 |
Pharmaceutical Sales and Distribution Management |
4 |
Pharmaceutical Regulatory /Legal Issues |
|
Module II |
1 |
Pharmaceutical promotion and Advertising Management |
2 |
Strategic Management and International Marketing |
3 |
Project Work |
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