Delhi School of Communication - Courses

Post Graduate Diploma Programme in Communication

The DSC programme is a broad based course covering Advertising, Public Relations, Marketing, and Event Management. DSC was started by a group of industry leaders and academicians in 1995, who felt a need to better align academics with industry requirements. The academic curriculum comprises twenty one core courses in General Business and three specializations of five/ six courses each in Advertising, Marketing and Journalism. Public Relations and Events are the other two areas covered extensively in the course. The depth and breadth of subjects covered provides for a holistic understanding of the role and working of contemporary mass media and marketing organizations within the dynamic global socio-economic structure.

The faculty teaching the two –year programme along with the GJU degree comprises committed practitioners, proven academicians, researchers and scholars in Marketing, Advertising and other industries.

Work exposure via internships is therefore is an integral part of the programme. DSC students are placed for internships (full day work experience) for upto 4 months and are placed for apprenticeships (half day work experience) between 3 to 6 months. Students earn attractive stipends alongside obtaining valuable work experience. Work experience gained during the program combined with industry faculty ensure placements in leading agencies such as JWT, Edelman, Genesis BM, Perfect Relations & McCann Erikson, Mudra upto 3 months before graduation.

Admission Procedure:

For selection at DSC students should either be a graduate or graduating in 2012. In order to apply for the course, students have to clear the CAT/MAT/XAT/ATMA test or our Admission test, Psychological test, and the Personality Interview. The Admission Test covers GK, English, Maths (10th class), Reasoning and General Aptitude (duration 2hrs). The Psychological test is an objective-type paper. Our class size is small to ensure individual attention to all students.

The application forms are available online and on the DSC campus. Students may either fill up the form online or post it/personally submit it: http://dsc.edu.in/admissions/ 


Eligibility Criteria:
Students having completed their graduation/those completing it in 2012, in any stream, may apply for the course. Work experience is preferred though not compulsory.

Core Subjects:

• Cultural Studies

• Public Relations

• Mass Communication concepts

• Media Marketing

• Journalism

• Strategic Decision Making

• Marketing

• Business Ethics, Corporate Etiquette and Art Appreciation

• Advertising

• Entertainment Marketing

• Market Research

• Entrepreneurship

Specializations
There are 3 specializations to the course namely: Advertising and Public Relations, Marketing and Journalism. More details about each are available on their website: www.dsc.edu.in
Graduates or those completing graduation in 2012 in any stream may apply for the programme. Application forms may be downloaded or submitted online itself at www.dsc.edu.in.

For admission to DSC, students have to clear either the MAT/CAT/XAT examination or sit for the DSC internal Admission exam. The DSC Admission test is for 1 ½hrs testing an individual on basic reasoning, logic and creative writing skills. Basic knowledge on Advertising and Media is also tested. Thereafter they need to sit for a ½ hr Psychological Test, testing a candidates creative writing skills and emotional quotient. Both the Internal Exam and Psychological Test are available online this year. This is followed by a Personality Interview, the third and final step towards obtaining admission to DSC. Interested students may email their queries at [email protected] or call at 91.9810474269, 91.9958635140, 29531556/9 for more details.