Vogue Institute of Fashion Technology - VIFT

M.B.A. (Fashion Merchandising and Retail Management)

Introduction

The global retail market place has revolutionized the field of retail management and fashion merchandising. With the advent of technology has provided multitude of options for consumers to receive goods and services without leaving the comfort of their homes. Today, Retail management professionals are highly sought after by recruiters from retail, apparel, and merchandising organizations and an MBA in Fashion Merchandising and Retail Management is therefore apt choice. This course is designed to inculcate and nurture entrepreneurship skills in students, providing useful information on Merchandising, Sourcing, Advertising, Promotional Activities, product Presentation and Visual Merchandising. With an MBA in Fashion Merchandising and Retail Management, students can seek career opportunities in the areas of fashion merchandising, sales promotion, retail advertising, and supportive retail service.

Semester – I

• Principles of Fashion Management and Fashion Marketing
• Global fashion Industry
• Organizational Behavior and HR
• Business Environment and IPR
• Customer Relationship Management
• Business Statistics and Economics

Semester - II

• Retail Business
• Business Communication and Professional Practices
• Fabric Knowledge and Global Sourcing
• Accounting and Costing for Business
• Strategic Management
• Supply Chain Management

Semester - III

• Consumer Behavior
• Entrepreneurship and Project Management
• Research Methodology
• Computer Applications in Fashion Business
• Design Thinking and the Design Process
• Garment Manufacturing Processes

Semester - IV

• Management and Communication
• Financial Management
• Production and Operations Management and Quality Control
• Fashion Forecasting and Product Development
• Visual Merchandising

Career Opportunities

Fashion Entrepreneurs, Fashion Merchandises, Merchandise planners, Product Developers, Consultants & Entrepreneurs to work with Designers, Exporters, Retailing outlets, Boutiques & Visual Merchandising, Production Executives, Quality Control Manager, Sampling Coordinators, Quality Controllers, Sourcing Agents, Quality Assurance Supervisors, Production Planning & Control Supervisors, Product Development Officers, CAD/CAM & Sample Coordinators etc.