IIMB announces executive education program in luxury business

Indian Institute of Management, Bangalore announces a three-day executive education program in luxury business. Titled 'Strategic Management of Luxury Business: Managing Luxury Products and Services - from Concept to Consumer', the program is targeted at entrepreneurs and CEOs of new luxury businesses, GMs/ profit centre managers of international luxury businesses, designers looking to create luxury brands, managers of luxury franchise businesses, suppliers of products/ services to international luxury businesses, marketing managers of luxury brands, and advertising agency executives of luxury brands.

Starting September 9, 2013 , the program involves three days of classroom workshops, exposure to various case studies and work-based assessment. IIM-B faculty and senior industry practitioners will deliver the course.