Kurukshetra University Courses
Contact Information
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P.O. Bagthala, Thanesar, Kurukshetra, Haryana 136119, India
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call
(01744) 238169, (Distance Education 238518) / phone_iphone 7082113055
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email
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Approved By: UGC NAAC
Master of Marketing Technology (MMT)
|
Duration: 2 Years |
Eligibility: Post Graduation |
Course Duration: Two Years (Semester System)
Course Eligibility : Graduation in any Stream with 50 % or Equivalent CGPA
Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.
Entrance/Eligibility Test: As per University Rules
Programme Mode: Regular
Course Syllabus
Semester – I
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Paper Code |
Paper Name |
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Semester-I |
|
|
MMT 101 |
Fundamentals of Management & Organizational Behaviour |
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MMT 102 |
Business and Marketing Environment |
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MMT 103 |
Managerial Economics |
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MMT 104 |
Business Statistics |
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MMT 105 |
Accounting for Marketing Decisions |
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MMT 106 |
Principles of Marketing |
Semester – II
|
MMT 201 |
Strategic Management |
|
MMT 202 |
Sales Management |
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MMT 203 |
Product and Brand Management |
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MMT 204 |
Marketing Research |
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MMT 205 |
Advertising Management |
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MMT 206 |
Retailing and Logistics Management |
Semester – III
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MMT 301 |
Global Marketing |
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MMT 302 |
Information Technology and E-Commerce |
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MMT 303 |
Consumer Behaviour |
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MMT 304 |
Strategic Marketing Management |
|
MMT 305 |
International Business Environment |
|
MMT 306 |
Summer Training Report and Viva-Voce |
Semester –IV
|
MMT 401 |
Industrial Marketing |
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MMT 402 |
Rural Marketing |
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MMT 403 |
Services Marketing |
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MMT 404 |
Advertising and Media Research |
|
MMT 405 |
Direct Marketing & Customer Relationship |
|
MMT 406 |
Project Report and Viva-Voce |
