Kurukshetra University Courses
Contact Information
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P.O. Bagthala, Thanesar, Kurukshetra, Haryana 136119, India
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call
(01744) 238169, (Distance Education 238518) / phone_iphone 7082113055
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email
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Approved By: UGC NAAC
M.B.A. (Hons) (Marketing Management)
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Duration: 2 Years |
Eligibility: Graduation |
Course Duration: 2 Years( 4 Semester)
Seats: 30
Admission: Common Admission Test (CAT)
Eligibility:
Bachelor’s/ Master’s Degree from Kurukshetra University or a degree of other university recognized by Kurukshetra University as equivalent there to with at least 50% marks (45% for SC/ST candidates) in the aggregate. Or
Pass in the final examination conducted by either of the (a) Institute of Chartered Accountants of India or England, or (b) Institute of Cost and Works Accounts of India or England, and (c) Institute of Company Secretaries of India.
There shall be no rounding of percentage of marks from 49.5% and above to 50%.
Course Details:-
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Paper Code |
Paper Name |
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Semester-I |
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mba-101 |
Management Concepts |
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mba-102 |
Economics for Management |
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mba-103 |
Quantitative Techniques |
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mba-104 |
Accounting for Management |
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mba-105 |
Business Environment |
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mba-106 |
Marketing Management |
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mba-107 |
Fundamentals of Computers & IT. |
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mba-108 |
Term Paper Presentation |
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Semester-II |
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|
mba-201 |
Organizational Behaviour |
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mba-202 |
International Business |
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mba-203 |
Financial Management |
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mba-204 |
Operations and Materials Management |
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mba-205 |
Business Research Methods and Communication Skills |
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mba-206 |
Human Resource Management |
|
mba-207 |
Database Management & Information Networking |
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mba-208 |
Viva-voce |
|
mba-209 |
Term Paper Presentation |
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Part-2 |
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Semester-III |
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Note:- There will be three compulsory papers and six optional papers. |
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Compulsory Papers |
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mba-301 |
Strategic Management |
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mba-302 |
Business Laws |
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mba-303 |
Training Report |
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Optional Papers |
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|
mba-311 |
Consumer Behaviour |
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mba-312 |
Marketing Research |
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mba-313 |
Sales Management |
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mba-314 |
Marketing Planning & Control |
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mba-315 |
Retailing Management |
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mba-316 |
Product Management |
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mba-317 |
Brand Management |
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mba-318 |
International Marketing Management |
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mba-319 |
E-Commerce |
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Semester-IV |
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Note:- There will be three compu1sory papers (One Theory paper of 70 marks, one Project Report and Vive-voce Examination, and five optional papers selecting at least three from any particular optional area. |
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|
mba-401 |
Total Quality Management |
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mba-402 |
Project Report (Based on Case Study) |
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mba-403 |
Viva-voce |
|
mba-404 |
Term Paper presentation (Seminar) |
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Note: The Students will initiate the Project Study in their IIIrd Semester after getting their topic approved from the teacher and will submit the Project Report (mba4O2) in their IVth Semester latest by 30th April (i.e. before the commencement of M.B.A. IVth Semester Examination). |
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Optional Papers |
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|
mba-411 |
Advertising management |
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mba-412 |
Rural & Agricultural Marketing |
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mba-413 |
Industrial Marketing |
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mba-414 |
Export Management |
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mba-415 |
Marketing of Services |
|
mba-416 |
Marketing Strategy and Competency |
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mba-417 |
Sales Promotion Management |
