Kurukshetra University Courses
Contact Information
-
location_on
P.O. Bagthala, Thanesar, Kurukshetra, Haryana 136119, India
-
call
(01744) 238169, (Distance Education 238518) / phone_iphone 7082113055
-
email
- web_asset
Approved By: UGC NAAC
M.B.A. (Marketing)
|
Duration: 2 Years |
Eligibility: Graduation and Equivalent |
Course Duration: 2 Years( 4 Semester)
Seats:120+1*
Admission:Common Admission Test (CAT)
Eligibility:
- Bachelor’s/ Master’s Degree from Kurukshetra University or a degree of other university recognized by Kurukshetra University as equivalent there to with at least 50% marks (45% for SC/ST candidates) in the aggregate.
OR
- Pass in the final examination conducted by either of the (a) Institute of Chartered Accountants of India or England, or (b) Institute of Cost and Works Accounts of India or England, and (c) Institute of Company Secretaries of India.
- There shall be no rounding of percentage of marks from 49.5% and above to 50%.
Details: Semester wise
|
Paper Code |
Paper Name |
|
Part-1 |
|
|
Semester-I |
|
|
CP-101 |
Management Process and Organizational Behavior |
|
CP-102 |
Business Statistics |
|
CP-103 |
Managerial Economics |
|
CP-104 |
Business Environment |
|
CP-105 |
Business communication |
|
CP-106 |
Accounting for Managers |
|
CP-107 |
Computer Applications in Management |
|
CP-108 |
Seminar* |
|
Note:- *The Seminar will be presented by each student on any topic relating to Indian Ethos and Values and current Socio—Economic context. |
|
|
Semester-II |
|
|
CP-201 |
Management Science |
|
CP-202 |
Marketing Management |
|
CP-203 |
Human Resource Management |
|
CP-204 |
Financial Management |
|
CP-205 |
Business Research Methodology |
|
CP-206 |
Production and Operations Management |
|
CP-207 |
E-Commerce |
|
CP-208 |
Comprehensive Viva –Voce |
|
Note:- Summer Training At the end of second semester, all students will have to undergo summer training of 6—8 weeks with an industrial, business or service organization by taking up a project study. The condition of successfully completing the programmes shall not be deemed to have been satisfied unless a student undergoes summer training under the supervision of the department in the organizations as approved by the Department/Faculty from time to time. Each student will be required to submit a project report to the Department for the work undertaken during this period within one month of the commencement of the third semester for the purpose of evaluation in the third semester. Part-2 During Second year, in addition to compulsory papers and project studies, a students shall have to choose six optional papers in third and six in fourth semester from the list of optional papers announced at the beginning of each semester. The list of optional papers for third and fourth semesters shall confine to the availability of teachers. A student will specialize in two areas by opting 3 papers from each area in 3rd semester and three each in fourth semester. |
|
|
Semester-III |
|
|
CP-301 |
Business Policy and Strategic Management |
|
CP-302 |
Business Legislation |
|
CP-303 |
Summer Training Report |
|
(Plus 6 Optional Papers by selection 3 Papers each from two areas) *Internal evaluation will be based on seminar presentation. |
|
|
Optional Papers |
|
|
MM-301 |
Advertising Management |
|
MM -302 |
Sales Management |
|
MM -303 |
Product and Brand Management |
|
MM -304 |
Consumer Behaviour |
|
MM -305 |
Distribution and Logistics Management |
|
MM -306 |
Retailing |
|
MM -307 |
Marketing Research |
|
Semester-IV |
|
|
CP-401 |
Entrepreneurship Development |
|
CP-402 |
Research Project |
|
CP-403 |
Comprehensive Viva Voce (including viva-voce on research project) |
|
Optional Papers |
|
|
MM- 401 |
International Marketing |
|
MM -402 |
Industrial Marketing |
|
MM -403 |
Service Marketing |
|
MM -404 |
Direct Marketing |
|
MM -405 |
Rural and Agricultural Marketing |
|
MM -406 |
Marketing Communication Strategy |
|
MM- 401 |
International Marketing |

