Kurukshetra University Courses
Contact Information
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location_on
P.O. Bagthala, Thanesar, Kurukshetra, Haryana 136119, India
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call
(01744) 238169, (Distance Education 238518) / phone_iphone 7082113055
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email
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Approved By: UGC NAAC
M.R.L.M.
|
Duration: 2 Years |
Eligibility: Graduation |
Course Duration : 2 Years
Seats : 40
Admission : Entrance Test
Eligibility : Graduation with 50% marks; Pass marks for SC/St students
Details : Semester Wise
Course Details:-
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Paper Code |
Paper Name |
|
Semester-I |
|
|
MRLM 101 |
Fundamentals of Management |
|
MRLM 102 |
Business and Marketing Environment |
|
MRLM 103 |
Principles of Economics |
|
MRLM 104 |
Basics of Retail Management |
|
MRLM 105 |
Financial Accounting |
|
MRLM 106 |
Principles of Marketing |
|
Semester-II |
|
|
MRLM 201 |
Strategic Management |
|
MRLM 202 |
Statistical Analysis |
|
MRLM 203 |
Advertising and Sales Management |
|
MRLM 204 |
Marketing Research |
|
MRLM 205 |
Strategic Logistics Management |
|
MRLM 206 |
Store Operations and Mall Management |
|
Semester-III |
|
|
MRLM 301 |
Purchasing Management |
|
MRLM 302 |
E-Commerce and Retailing |
|
MRLM 303 |
Merchandising & Inventory Management |
|
MRLM 304 |
Supply Chain Management |
|
MRLM 305 |
Store Design and Display |
|
MRLM 306 |
Summer Training Report and Viva-Voce |
|
Semester-IV |
|
|
MRLM 401 |
Retailing of Services |
|
MRLM 402 |
Import-Export Procedures and Documentation |
|
MRLM 403 |
Franchising and International Retailing |
|
MRLM 404 |
Global Sourcing |
|
MRLM 405 |
Branding & Packaging |
|
MRLM 406 |
Project Report and Viva-Voce |
