Contact Information

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    Hazratbal, Srinagar, Jammu and Kashmir 190006, India
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    (0194) 2272096, 2272097
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    (0194) 2272096
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  • Approved By: UGC AICTE NAAC

B.B.A. + M.B.A.


Duration:

5 Years

Eligibility:

10+2 or Equivalent

Course Duration: Five Years (Semester System)

Course Eligibility : 10+2 in Any Stream with at least 50% marks

Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.

Entrance/Eligibility Test: As per University Rules

Programme Mode: Regular

Course Syllabus

Semester – I

Code

Title

IMBA-101

Fundamentals Of Management

IMBA-102

Managerial Economics

IMBA-103

Communication Skills

IMBA-104

Basic Accounting

IMBA-105

Computer Applications In Management

 

Semester – II

IMBA-201

Organizational Behavour

IMBA-202

Economic Environment Of Business

IMBA-203

Business Law

IMBA-204

Business Statistics

IMBA-205

Operating Systems

 

Semester – III

IMBA-301

Managerial Costing

IMBA-302

Direct Tax Planning

IMBA-303

Entrepreneurship And Ethics

IMBA-304

Operations Research

IMBA-305

Data Communication And Networking

 

Semester – IV

IMBA-401

Marketing Principles

IMBA-402

Human Resources Management

IMBA-403

Operations Management

IMBA-404

Financial Management

IMBA-405

Decision Support System And Management Information System

 

Semester – V

IMBA-501

International Business

IMBA-502

Basic Business Environment

IMBA-503

Principles Of Management Accounting

IMBA-504

Consumer Behaviour

IMBA-505

Management Information System

IMBA-506

Comprehensive Viva

 

Semester –VI

IMBA-601

Service Marketing

IMBA-602

Industrial Relations And Labour Welfare

IMBA-603

Security Analysis And Investment

IMBA-604

Research Methods In Business

IMBA-605

System Analysis And Design

IMBA-606

Internet & Website Development

IMBA-607

Comprehensive Viva

 

Semester – VII

IMBA-701

Business Marketing

IMBA-702

Sales And Distribution Management

IMBA-703

Strategic Management

IMBA-704

Money And Capital Market

IMBA-705

Programming In C

IMBA-706

Information Systems For Business Organizations

IMBA-707

Comprehensive Viva

 

Semester –VIII

IMBA-801

Retail Management

IMBA-802

Rural Marketing

IMBA-803

Total Quality Management

IMBA-804

E-Business

IMBA-805

Customer Relationship Management

IMBA-806

Enterprise Resource Planning

IMBA-807

Comprehensive Viva

 

Semester – IX

IMBA-901

Advertising And Brand Management

IMBA-902

Strategic Marketing

IMBA-903

Global Marketing

IMBA-904

Supply Chain Management

IMBA-905

Knowledge Management

IMBA-906

Business Process Re-Engineering

IMBA-907

Comprehensive Viva

 

Semester – X

IMBA-10

Project