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    Sub Post Office, Katra, Katra, Jammu and Kashmir 180003, India
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    (01991) 285524, (Toll Free No. 1800-180-7133) / phone_iphone 9419911696, 9622885588
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    (01991) 285694
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  • Approved By: UGC AICTE

M.B.A. (Marketing)


Duration:

2 Years

Eligibility:

Graduation and Equivalent

Course Details:-

Course Code

Course Title

Semester-I

 

MBUL 101P

Org. Behaviour & Management Practices

MBUL 102P

MENL 101P

Financial & Management Accounting

Business Economics for Managers

MENL 102P

MENL 103P

MBUL 103P

Economic Environment Of Business

Qunt. Analysis for Managerial Decision

Business Laws

MBUL 105P

Principles of Marketing

PLNL101P MBUC 104P

Business Communication Viva-Voce

Non-Credit Courses

 

ECSL 103P          

Computer Applications for Managers               

Semester-II

 

MBUL 106P

Human Resource Management

MBUL 107P

Corporate Finance

MBUL 108P

Management Science

MBUL 109P

Production & Operations Management

MBUL 110P

Supply Chain Management

ECSL 105P

Decision Support System

MBUL 111P

Research Methodology

MBUL115P

Marketing II

MBUC 112P

Viva voce

Semester-III

 

MBUL 201P                

Strategic Management          

MBUL 202P             

Entrepreneurship Development 

MBUT 203P         

Summer Training Report Presentation and Viva-voce            

Non-Credit Courses

 

MBUN 201P         

Foreign Language                          

Semester-IV

 

MBUL 204P

Total Quality Management

MBUL 205P

Project Management

MBUD 206P

Final Semester Dissertation & Viva-Voce

Elective Module

 

Marketing (Specialization)

Semester-III

 

MBUE 230P

Strategic Marketing

MBUE 231P

Advertising & Branding

MBUE 251P

Rural Marketing

Semester-IV

 

MBUE 233P

Services Marketing

MBUE 252P

RetailingManagement