Teerthanker Mahaveer University Courses
Contact Information
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location_on
NH-24, Delhi Road, Moradabad, Uttar Pradesh 244001, India
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call
(0591) 2476805, 2360500 / phone_iphone Toll Free No. 1800-270-1490
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mail_outline
(0591) 2360077, 236044
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email
- web_asset
Approved By: UGC NAAC
M.B.A. (Marketing)
|
Duration: 2 Years |
Eligibility: Graduation and Equivalent |
Course Detail
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Course Code |
Course Title |
|
Semester - I |
|
|
MBA101 |
Principles of Management |
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MBA102 |
Computer Fundamentals |
|
MBA103 |
Managerial Economics |
|
MBA104 |
Business Statistics |
|
MBA105 |
Business Communication- I |
|
MBA106 |
Financial Accounting |
|
MBA107 |
Business Environment |
|
MBA108 |
Organizational Behaviour |
|
MBA151 |
Computer Fundamentals (Practical) |
|
Semester - II |
|
|
MBA201 |
Marketing Management |
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MBA202 |
Business Research |
|
MBA203 |
Production and Operations Management |
|
MBA204 |
Operations Research |
|
MBA205 |
Human Resource Management |
|
MBA206 |
Cost and Management Accounting |
|
MBA207 |
Business Communication- II |
|
MBA251 |
Comprehensive Viva-Voce |
|
Semester - III |
|
|
MBA301 |
Management Information System |
|
MBA302 |
Entrepreneurship Development |
|
MBM1 |
Consumer Behaviour and Advertising Management |
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MBM2 |
Brand Management |
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MBM3 |
Service Marketing |
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MBM4 |
Rural and Industrial Marketing |
|
MBA303 |
Business Communication -III |
|
MBA351 |
Summer Training Report |
|
Semester - IV |
|
|
MBA401 |
Strategic Management |
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MBA402 |
Supply Chain Management |
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MBA403 |
Total Quality Management |
|
MBM5 |
Customer Relationship Management |
|
MBM6 |
Sales and Distribution Management |
|
MBA451 |
Dissertation (Based on Market Survey) |
|
MBA452 |
Business Communication -IV |
|
MBA453 |
Comprehensive Viva-Voce |
