Devi Ahilya Vishwavidyalaya Courses

M.B.A. (Advertising Management & Public Relations)

Course Details:-

Semester-I

• Principles and Practices of Management
• Quantitative techniques and Business Statistics
• Business Communication and Personality Development
• Principles of Marketing
• Principles of Advertising Management
• Computer Applications
• Principles of Public Relations Management

Semester-II

• Media Planning
• Marketing & Advertising Research
• Creative Writing
• Management of Advertising Agency
• Consumer Behaviour
• Organizational Behaviour
• Principles of Mass Communication

Semester-III

• Strategic Marketing and Brand Management
• Financial and Cost Accounting
• Commercial Designing and
• Printing Technology
• Production Technology-Audio/Video & Film
• Human Resource Management
• Computer Graphics

Semester-IV

• Corporate Communications
• Internet Marketing
• Creative Writing
• Client Servicing & Account Planning
• Campaign Planning
• Computer Animation