Symbiosis International (Deemed to be University) Courses

M.B.A. (Communication Management)

Course Detail

Semester - I

• Principles & Practices of Management -I
• Business Economics
• Marketing I
• Introduction to PR
• Event I
• Introduction to Media( Communication Theories, Films, Broadcast & Print Journalism)
• Introduction to Advtg mgnt
• Ad copy & creative
• New Media-I
• Case Studies in General Mgmt
• Business Communication
• Computer Applications

Semester - II

• Principles & Practices of Management -II
• Stats I
• Marketing II
• Consumer Behaviour
• PR-II & Introduction to Corp Comm
• Events-II
• Advertising Management- II
• Account planning & Media planning
• Ad Creative-II
• IMC & New Media-II
• Research Methodology
• Business Communication II
• Global Business Environment
• Design Technology II
• Project-I

Semester – III

• Market Research I
• Statistics II
• Brand Management
• Finance Management
• IMC II & Services Marketing
• Rural , Retail & Direct Marketing
• Culture Studies
• Business Communication
• Design Technology III
• Client Servicing, Acount Planning II
• Media Planning, buying and Selling
• Creative Planning
• Advertising Management III and Advertising Sales
• Projects II

Semester – IV

• Market research II
• Design technology IV
• Dissertation
• Projects III
• Projects IV
• Entertainment media Marketing
• Advertising strategy & Production