Guru Nanak Dev University Courses
Contact Information
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location_on
Grand Trunk Road, NH-1, Amritsar, Punjab 143005, India
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call
(0183) 2258802, 2258803, 2258804, 2258805, 2258806
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mail_outline
(0183) 2258819
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email
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Approved By: UGC AICTE NAAC
M.B.A. (Hons) (Marketing and Retail Management)
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Duration: 2 Years |
Eligibility: Graduation |
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Semester-I |
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MMB – 401 |
Managerial Economics |
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MMB – 402 |
Quantitative Methods for Management |
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MMB – 403 |
Accounting for Management |
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MMB - 404 |
Business Environment |
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MMB - 405 |
Management Principles and Practices |
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MMB – 406 |
Business Communication |
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MMB – 407 |
Workshop on Computer Applications in Business |
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Semester-II |
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MMB - 451 |
Research Methodology |
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MMB - 452 |
Financial Management |
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MMB - 453 |
Marketing Management |
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MMB - 454 |
Human Resource Management |
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MMB – 455 |
Production and Operations Management |
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MMB - 456 |
Organisational Behaviour |
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MMB - 457 |
Seminar |
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Note: After second semester every student will be required to undergo summer training of six weeks duration in the corporate sector. |
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Semester-III |
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MBM-301 |
Regulatory Framework of Business |
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MBM-302 |
Customer Relationship Management |
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MBM-303 |
Marketing Research |
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MBM-304 |
Consumer Behaviour |
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MBM-305 |
Managing Retailing |
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MBM-306 |
Marketing of Services |
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MBM-307 |
Seminar |
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Industrial Visit: Students will be required to visit units in Industry During III semester. They will prepare a report of the visit and submit it to the department. |
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Semester-IV |
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MBM-401 |
Strategic Marketing Management |
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MBM-402 |
Project * |
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MBM-403 |
Brand Management |
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MBM-404 |
Advertising and Sales Management |
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MBM-405 |
Retail Strategy |
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MBM-406 |
Retail Logistics |
