Contact Information

  • location_on
    Jalandhar - Delhi G.T. Road, Phagwara, Jalandhar, Punjab 144411, India
  • call
    (01824) 517000, 404404 / phone_iphone 9852569000
  • mail_outline
    (01824) 506100, 506111
  • email
  • web_asset
  • Approved By: UGC AICTE

B.B.A.


Duration:

3 Years

Eligibility:

10+2 or Equivalent

Course Duration: Three Years (Semester System)

Course Eligibility: 10+2 or equivalent (with English)  with at least 50% marks.

Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.

Entrance/Eligibility Test: As per University Rules

Programme Mode: Regular

Course Syllabus

Course Code

Course Title

ECO 111

Micro Economics

ENG101

Communication Skills - II

MTH103

Basic Mathematics-I

MGT102

Principles & Practices of Management

MGT106

Mercantile Laws -I

MGT729

Discussion on Current Affairs-I

ECO121

Macro Economics

ENG102

Communication Skills - III

MGT104

Essentials of Organization Behaviour

MGT105

Financial Accounting

MGT107

Mercantile Laws -II

MGT730

Discussion on Current Affairs-II

ENG108

Reading and writing skills-I

MGT201

Company Law

MGT202

Cost & Management Accounting

MGT203

Essentials  of Marketing

MGT204

Quantitative Techniques -I

ENG109

Reading and writing skills-II

MGT205

Production & Operations Management

MGT206

Management of Finances

MGT207

Human Resource Management

MGT208

Quantitative Techniques -II

CAP209

Graphic Tools

MGT301

Fundamentals of Project Management

MGT611

Entrepreneurship & Business Plan

MGT623

Banking & Insurance

MGT695

Event Management


Specialization Elective-1

MGT527

Organization Change and Development

MGT511

Business Environment

MGT533

Retail Management

MGT711

Readings in Management


Specialization Elective-2


Specialization Elective-3

Specialisation Electives

Name of Elective(1) : Marketing

MGT531

Consumer Behavior

MGT401

Promotion Management

MGT631

Customer Relationship Management

MGT303

Public Relations

MGT720

Seminar on contemporary issues in Marketing

Name of Elective(2) :  Finance

MGT525

Working Capital Management

MGT523

Financial Institutions and Services

MGT636

Personal Financial Planning

MGT317

Micro Financing

MGT718

Seminar on Contemporary issues in Finance

Name of Elective (3):  Human Resource Management

MGT528

Performance Management System 

MGT619

Training and Development System

MGT526

Industrial Relations & Labour Laws

MGT626

Industrial Psychology

MGT719

Seminar on Contemporary Issues in HRM