Contact Information

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    Jalandhar - Kapurthala Highway, VPO - Ibban, Jalandhar, Punjab 144603, India
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    (01822) 662533, 662535, 662582 / phone_iphone (Toll Free No. 1800-266-2501)
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  • Approved By: UGC AICTE

M.B.A. (Marketing)


Duration:

2 Years

Eligibility:

Graduation and Equivalent

Course Detail

Semester – I

Course Code

Course Title

MB 101

Principles & Practices of Management 

MB 102

Organizational Behaviour

MB 103

Accounting for Management

MB 104

Quantitative Techniques

MB 105

Managerial Economics

MB 106

Seminar on Executive Communication

MB 107

Workshop on Computers for Management

MB 108

Viva-voce

Semester – II

MB 201

Business Environment

MB 202

Production & Operations Management

MB 203

Human Resource Management)

MB 204

Marketing Management

MB 205

Financial Management

MB 206

Workshop on Research Methodology

MB 207

Workshop on Information Technology

MB 208

Viva-Voce

Semester – III

MB 901

Consumer Behaviour

MB 902

Marketing Research

MB 903

Retail and Supply Chain Mgmt.

Semester – IV

MB 904

Advertising and Sales Management

MB 905

Rural Marketing

MB 906

Services Marketing

MB 907

International Marketing