Suresh Gyan Vihar University Courses

B.B.A.

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Duration: 3 Years

Eligibility: 10+2 or Equivalent

Course Structure

Course Code	Course Title
Semester - I
A. Theory
BM 101	Behavioral Science- I
BM 103	Business Communication - I
BM 105	Introduction to Financial Accounting
BM 107	Business Mathematics
BM 109	Computer Fundamentals
BM 111	Business Environment & Macro Economics
B. Practical / Sessionals
BM 151	Seminar/Workshop - I
C. Discipline & Extra Curricular Activities
DE 101	Discipline and Extra Curricular Activities – I
Semester - II
A. Theory
BM 102	Behavioural Science- II
BM 104	Business Communication - II
BM 106	IT for Managers
BM 108	Marketing Management
BM 110	Business Statistics
BM 112	Corporate Financial Management
ES 102	Environmental Studies
B. Practical / Sessionals
SW 152	Seminar/Workshop - II
C. Discipline & Extra Curricular Activities
DE 102	Discipline and Extra Curricular Activities – II
Semester - III
A. Theory
BM 201	Research Methods in Management
BM 203	Human Resource Management
BM 205	Business Law
BM 207	Management & Cost Accounting
BM 209	Quantitative Technique
BM 211	Data Base Management System
B. Practical / Sessionals
BM 251	Seminar/Workshop – III
C. Discipline & Extra Curricular Activities
DE 201	Discipline and Extra Curricular Activities – III
Semester - IV
A. Theory
BM 202	Operation & Production Management
BM 204	International Business Management
BM 206	Strategic Management
BM 208	E-Commence & E - Business
BM 210	Micro Economics & Its Application
BM 212	Risk & Insurance Management
B. Practical / Sessionals
BM 252	Seminar/Workshop - IV
C. Discipline & Extra Curricular Activities
DE 202	Discipline and Extra Curricular Activities – IV
Semester - V
A. Theory
BM 301	Project Management
BM 303	French
BM 305	Elective Major-1 (BM U#- 01 to BM U#- 05 .)
BM 307	Elective Major-2  (BM U#- 01 to BM U#- 05 .)
BM 309	Elective Minor-1  (BM U#- 01 to BM U#- 05 .)
B. Practical / Sessionals
BM 351	SIP Presentation.
BM 353	Seminar On Contemporary Issues in Management
C. Discipline & Extra Curricular Activities
DE 301	Discipline and Extra Curricular Activities – V
Semester - VI
A. Theory
BM 302	Entrepreneurship  &Small Scale Business Management
BM 304	Retail & Supply Chain Management
BM 306	Business Ethics & Corporate Governance
BM 308	Elective Major-3 (BM U#- 01 to BM U#- 05.)
BM 310	Elective Major-4 (BM U#- 01 to BM U#- 05 .)
	Elective Minor-2 (BM U#- 01 to BM U#- 05.)
B. Practical / Sessionals
BM 352	Research Report Presentation.
BM 354	Seminar/Workshop – V
C. Discipline & Extra Curricular Activities
DE 302	Discipline and Extra Curricular Activities – VI
List of Electives
Elective: Finance
BM UF- 01	Banking Concept & Finance
BM UF- 02	Securities & Securities Market
BM UF- 03	International Finance
BM UF- 04	Securities Analysis
BM UF- 05	Financial Services
Elective: Marketing
BM UM- 01	International Marketing
BM UM- 02	Services Marketing
BM UM- 03	Advertising Management
BM UM- 04	Consumer Behaviour
BM UM- 05	Market Research
Elective: HR
BM UH- 01	Industrial Relation
BM UH- 02	Manpower Planning
BM UH- 03	Human Resource Development-Strategies & Symptonm
BM UH- 04	Organizational Leadership
BM UH- 05	Organizational Change & Intervention Strategies
Electives: Information Technology Management
BM UI- 01	Computer Networks
BM UI- 02	Internet & Web Page Design
BM UI- 03	Multimedia Systems
BM UI- 04	Strategic Management of Information Technology

 

Course Detail

BM 101 Behavioral Science  

Unit - I - Introduction to Management: Concept & Nature of Management, Managerial Skills & Levels, Basic Functions of Management

Unit - II - Introduction to Organization Behavior: Nature of Organization Behavior, Framework and Models of Behavior

Unit - III - Individual Dimensions of Organization Behavior: Individual Behavior and Learning, Motivation – Theories and Models

Unit - IV - Behavioral Aspects: Personality, Perception, Attitude and Value

Unit - V - Structural Dimensions: Organizational Theory, Organization Design Forms of Organizational Structure

 

BM 102 Behavioral Science - II  

Unit - I - Interactive Dimensions of OB: Interpersonal Behavior, Group Dynamics & Behavior, Leadership

Unit - II - Conflict Management: Communication, Power & Politics, Organizational Conflicts & Negotiation

Unit - III - Organizational Culture: Learning Organizational, Organizational Culture, Knowledge Management

Unit - IV - Organizational Change & Development: Process of organizational change, Implementation of change & resistance to change, Organizational development.

Unit - V- OB Research: TQM & OB, OB research methods

 

BM 103 Business Communication – I  

Unit - I Introduction to Communication: Concept & Objectives, Nature & Role of Communication, Effective Communication, Barriers of Communication

Unit - II -Communication Process: Types of Communication, Formal & Informal, Upward & Downward, Vertical & Horizontal, Grapevine, Listening Process –Types

Unit - III - Verbal & Non-verbal Communication: Oral & Written, Business Correspondence, Letters, Internal Office Notes, Orders & Feedback, Body Language

Unit - IV- Oral Communication: Group Discussion, Public Speaking, Interviews

Unit - V -  Presentations: Concept & Characteristics, Presentation Skills, Use of audio & visual aids

 

BM 104 Business Communication – II  

Unit - I - Business Communication in Functional Department: Appointment Letters, Preparation of Resume, Tenders & Quotations

Unit - II - Internal Communication: Memos & Office Orders, Inter-departmentalcommunication

Unit - III - External Communication: Correspondence with Banks, Correspondence with Insurance Companies

Unit - IV - Report Writing: Concepts, Types of Report-Writing

Unit - V - Presentations: Meaning, Presentation Skills, Use of audio & visual aids

 

BM 105 Introduction to Financial Accounting  

Unit - I - Introduction to Accounting: Accounting Mechanics, Journal Ledger –Meaning, Posting and Balancing

Unit - II - Preparation of Financial Statement: Trial Balance and Adjustments, Profit & Loss Accounts, Form of Balance Sheet

Unit - III - Capital & Revenue Expenditure and Receipts: Capital & Revenue Receipts, Capital & Revenue Profit & Loss

Unit - IV - Accounting for Non-Profit Organization: Receipts and Payments Accounts, Income and Expenditure Problems

Unit - V - Bills of Exchange: Parties to a Bills of Exchange, Types, Promissory Notes, Dishonor of Bills

 

BM 106 IT for Managers  

Unit - I - Information Technology for Managers: Information Technology: An overview, Computer system, Networking Technologies

Unit - II - Management Challenges: Security, Ethical & Societal Challenges of IT, Other Challenges & Social Solutions, Enterprise & Global management of IT

Unit - III - Information System: Information Systems Functional Area applications, Transaction processing system-I Human Resource and marketing management, Transaction processing systems-II Operations and financial management integrated applications

Unit - IV- System analysis and computer languages: Building Information Systems, System Analysis and Design, Computer programming and language

Unit - V - Support systems for Management Decisions: Database Resource Management, Data ware housing and data mining, Tactical and strategic information management: DSS and ESS, Intelligent support systems, Emerging Trends in IT

 

BM 107 Business Mathematics  

Unit - I - Introduction to Arithmetic: Averages, mixtures, Computation of interest, discounting of bills, Percentages, ratios and proportions

Unit - II - Algebra: Number System – real. Imaginary, rational and irrational, Elementary knowledge of sets, Venn diagram – simple applications and solutions, Truth table and its application

Unit - III - Indices and surds, Compound interest, Linear simultaneous equations (3 variables only), Quadratic equations

Unit - IV -  Menstruation: Area and perimeter of triangles, circles, parallelogram, Volume and surface of cube, prism, cylinder, pyramid

Unit - V - Geometry: Differentiation , Optimization using Calculus, Point of inflexion absolute and local maxima and minima, Derivative as a rate measure, Application in Business

 

BM 108 Marketing Management I

Unit - I - Introduction to Marketing: Definitions & Core Concepts, Marketing & Selling, Marketing Environment – Micro & Macro

Unit - II - Market Segmentation: Concept, needs & variables, Attributes of effective segmentation, Concept & selection of target market, Concept & strategies of  positioning

Unit - III - Product Management: Definition & classification of Product, Levels of product, Concept of product line Decisions, Product mix definition, Definition of Brand, Selection of Brand Name and Brand Equity

Unit - IV- Pricing Decisions: Concept of Price, Factors affecting pricing, Methods of pricing

Unit - V- Channel management & Marketing communication: Concept & Importance of Distributed Channels, Functions of marketing channels, Types of marketing Intermediaries, Marketing Communication – concept, Introduction Elements of Promotion Mix

 

BM 109 Computer Fundamentals  

Unit - I - Introduction: Computer: Definition, Types of computer, computer generation, Basic Block Diagram of Computer, Computer configuration, Topologies, Networking of Computer

Unit - II - Memory: Memory: Definition, Types of Memory, Various types of storage, Input & Output devices

Unit - III - Number system: Binary , Octal, Decimal, Hexadecimal number, Arithmetic operation of various number system, Negation in the binary system (compliments), ASCII & EBCDIC Codes

Unit - IV - Classification of computer languages : S/w &H/w: Definition & itstypes, application of software, Machine language, Assembly & High level language, Brief idea of OS, Assembler, Interpreter, Compiler, Flowchart, Algorithm

Unit - V - Introduction to Programming Languages: Need of Programming Language, Procedural & structural Programming language, Data types: Constant & variables, Operators & Expressions, Input & Output statements, Conditional & control statements, Overview of C, C++, JAVA

 

BM 110 Business Statistics  

Unit - I - Introduction to Statistics: Definition, Function and Scope, Collection and Presentation of Data,Classification, frequency Distribution, Diagrammatic and Graphic presentation of Data

Unit - II - Measures of Central Tendency: Arithmetic mean, Weighted average mean, Median, mode, Geometric and harmonic mean

Unit - III - Measures of Variation: Range, Coefficient of variation, Quartile deviation, Standard deviation

Unit - IV - Correlation and Regression Analysis: Methods of studying correlation for grouped and ungrouped frequency distribution, Equation of regression lines for grouped and ungrouped frequency distribution

Unit - V -  Basic concepts in Probability: Counting Rules, Permutations & Combinations, Dependent & independent events, Bayes Theorem

 

BM 111 Business Environment and Macro Economics  

Unit - I -  Business Environment: Nature, Concept & Significance, Types of business environment & factors (Economic Socio cultural and technological, Political factors influencing it).

Unit - II - Economic Trends: Liberalization, Privatization, Globalization, MNCs & Foreign Collaboration, Approach to Foreign Direct Investment

Unit - III - Introduction to Macro economics: Definition; importance, growth, Limitations of Macro Economics, Macro Economics Variable

Unit - IV - National Income: Concept, Definition, Method of Measurement, National Income In India, Problems in Measurement of National income and Precautions

Unit - V - Money Market: Functions and Forms of Money, Monetary And Fiscal Policy

 

BM 112 Corporate Financial Management  

Unit - I -  Introduction to Financial Management: Concept& Objective, Functions, Roles & Scope

Unit - II - Concept of Value & Return: Future Value & Present Value, Annuity

Unit - III - Analysis of Financial Statements: Fund Flow Statement, Cash flow statement, Ratio Analysis

Unit - IV- Cost of Capital & Capital Structure : Cost of Debt, Equity & overall cost of capital, Capital Budgeting, Theories of Capital structure & Restructure

Unit - V- Valuation : Dividend Policy, Valuation of a Firm

 

BM 201 Research Methods in Management  

Unit - I - Research & Research Design: Meaning of research, Nature of research, Applications of research, Research Design-Exploratory, Descriptive and Causal.

Unit - II - Data Collection: Primary & secondary sources of data collection, questionnaire, interviews, observations, projective techniques.

Unit - III - Sampling: Sampling, sampling process, probability techniques, nonprobability technique

Unit - IV - Hypothesis Testing: Two-tailed and one tailed of hypothesis, chi-square and analysis of variance, simple regression and correlation, the sign test, the ranksum test, the man-whitney test, rank correlation.

Unit - V - Scaling & Report Writing : Types of scale- nominal, ordinal, interval and ratio, scaling techniques-socio metric, scalogams, Report writing.

 

BM 202 Operation and Production Management  

Unit - I - Operation Research: Operation management - introduction. Forecasting demand. Transportation and assignment problems.

Unit - II - Production Management: Nature and scope of production management –process planning and design facility location; types of manufacturing systems & layouts; layout planning and material handling - principalsequipments, line balancing-problems, production planning and control

Unit - III - Facilities Planning: Capacity planning - process planning - aggregateplanning - scheduling maintenance management concepts - work study,method study, work measurement, work sampling, work environment.

Unit - IV - Material Management: Material management - an overview, production control, storage and retrieval system. Inventory control - JIT, EOQ, EOQ  problems with shortage, allowed, standardization, and waste management.

Unit - V - TQM and Project Management: Concept of total quality (TQ). International quality certification and other standards and their  applicability in design, manufacturing. Humanistic and marketing  aspects of TQ. Total quality of services, Total quality and safety.

 

BM 203 Human Resource Management  

Unit - I - Introduction to HRM: Concept, Nature & Scope, HRM vs. Personnel Management, Objectives, Functions

Unit - II - Human Resource Planning: Process & Objectives, Methods of Manpower Search, Job Analysis and Design, Recruitment & Selection

Unit - III - Management and Development of HR: Concept & Steps of Training, Process of Executive Development, Performance Appraisal – Meaning & Benefits

Unit - IV - Compensation Management: Elements of Compensation, Factors affecting Compensation, Fringe Benefits, Time Wage and Piece Wage System

Unit - V - Employee Relations: Industrial Disputes – Concept & Causes, Trade Unionism – Meaning & Objectives, Collective Bargaining – Need & Importance, Worker’s Participation – Concept & Evaluation

 

BM 204 International Business Management  

Unit - I -  Introduction of IB:- Domestic v/s international business scope of IB, driving force of IB, force restricting IB, why to study IB.

Unit - II - Cultural Environment:- Definition of culture, components of culture  language religion, values, attitudes, customs & manner, education, family, aesthetics

Unit - III - Economics, Political & Legal Environment:- Eco system Mkt allocation, command allocation, mixed allocation political system-democracy, authoritiaritios, legal systems, methods of entry in foreign markets, laws culture to bribery concept practices

Unit - IV - International Business org:- Types of IB, new deeds in global org

Unit - V -  International Trade Environment: Trade theories mercantilism, absolute  advantage, comparator adv, FDI.

 

BM 205 Business Law  

Unit - I - Introduction to legal Environment: Definition of Law, Classification of law, Indian judiciary system, Indian Contract Act, 1872: Essentials Of Valid Contract, Discharge Of Contract, Remedies For Breach Of Contract, Hypothecation, Mortgage, Quasi Contracts, Special contracts: Contracts of Indemnity, Guarantee, Bailment, Pledge and Agency

Unit - II - Sale of Goods Act 1930 : Meaning of Sale and Goods , Conditions and Warranties, Transfer  of Property, Rights of an unpaid seller

Unit - III - The Negotiable Instruments Act 1881: Essentials of a Negotiable instruments, Kinds of negotiable instrument holder and holder in due course, Negotiation by endorsements, crossing of a cheque and Dishonour of a cheque

Unit - IV- Environmental law : Land pollution, Water pollution, Air pollution , Noise pollution, thermal and oil pollution

Unit - V- The Companies Act 1956: Characteristics, types of companies, memorandum and articles of association, prospectus, Shares – kinds, allotment and transfer, debentures, essential conditions for a valid meeting, kinds of meetings and resolutions. Directors, Managing Directors-their appointment, qualifications, powers and limits on their remuneration, prevention of oppression and mismanagement, winding up of the Company and its types.

 

BM 206 Strategic Management

Unit - I - Introduction to Strategic Management: Concept, Meaning and Need, Role of SM in Business and non-Business organization, SM Process, Organizational Mission, Vision, Objectives, Goals & Ethics

Unit - II - External, Operating & Internal Environment: Social, Ethical, Economic, Technological, Legal/Political, Global Environment, Sources of External Environment Information, External  Stakeholders & Environmental Uncertainty, Competitive forces-customers, suppliers, existing competitors, potential competitors and entry barriers, Internal resource and competitive advantage

Unit - III - Strategic Alternative Development: Value of developing strategic alternatives, Generic Business Strategies, corporate strategies, Functional strategies

Unit - IV- Structure & Strategy: Strategy structure fit, Business level structures – Functional, product/market, project matrix, network, Corporate level structures – divisional, strategic business units, corporate matrix, translational

Unit - V - Strategic Control: Meaning of strategic control, System, elements of strategic control system, Feed forward control, feedback control and concurrent control, Criteria for evaluation – quantitative/qualitative, Corporate restructuring

 

BM 207 Management & Cost Accounting  

Unit - I - Introduction to Management Accounting: Difference between Financial Accounting and Management Accounting. Generally accepted Accounting Principles. Accounting Standards. Financial Statement, Profit & Loss Account, Balance Sheet, Format of Profit & Loss Account & Balance Sheet.

Unit - II - Financial Statement Analysis: What is Ratio Analysis, types of Ratio, Application of Various Ratios. Interpretation of various Ratio, importance & limitation of Ratio

Unit - III - Cash Flow Statement:

Introduction, Elements of Cash flow, AS-3, Preparation of cash flow statement

Unit - IV- Cost Accounting:

Introduction to Cost Accounting: Meaning & Definition, scope & use of Cost Accounting, Cost Centre, Cost Accounting & Financial Accounting, Cost Concepts, Classification of Cost.

Unit - V- Elements of Cost Accounting: Material, Labour, Overhead, Variance Analysis

BM 208 E-Commerce & E-Business  

Unit - I - Introduction to E-Commerce: Meaning and concept, electronic versus traditional commerce, Media convergence, E-commerce and E-Business, Channels of e-commerce, Business applications of e-commerce.

Unit - II - Internet Concepts and Technologies: Concept and Evolution of internet, Web technologies, Client server concept, Hypertext information to network, Benefits of hypertext, HTTP, HTML potential competitors and entry barriers, Internal resource and competitive advantage

Unit - III - Business Models of E-Commerce and infrastructure: E-Commerce Models, Supply obtain Management remote servicing, E-commerce Resources and infrastructure resourced and planning for infrastructure

Unit - IV - Electronic Payment Systems: Special features required in payment system for e-commerce, types of E-Payment systems, E-Cash and currency servers, E-cheques, credit cards, Debit cards. Business issues and economic implications: credit and legal risks of E-payment system.

Unit - V - Security issues in E-Commerce: Security issues of E-Commerce, Exposure of Resources, types of threats, sources of threats, security tools and risk management approach

 

BM 209 Quantitative Techniques  

Unit - I - Introduction and Matrix Algebra: Definition & classification of  quantitative techniques, methodology ,advantages. Definition of matrix, their types & operations, determinant of a matrix, adjoint & inverse of a matrix, methods of matrix to solve linear equations

Unit - II - Linear Programming: LLP problem formulation, graphical, Simplex methods to solve LLP, issues in LLP, Dual of a given LLP, two phase method

Unit - III - Decision Theory: Types of decision situations, different decision rules/criteria under these situations, EVPI, decision tree analysis

Unit - IV - Game Theory: Two persons zero sum games, Pure & mixed strategy, Methods of their solution.

Unit - V - Transportation and Assignment Problems: Methods of solving transportation Problem, MODI Method, their issues & techniques to solve them, Methods of making initial assignment, optimality test methods, their issues & techniques to solve them, concept, method to solve them–Hungarian method, their issues.

 

BM 210 Micro Economics and its Application  

Unit - I - Managerial Economics: Meaning, Nature and scope, Role and responsibility of managerial economics.

Unit - II - Concept of Demand and supply: Utility Analysis, Law of Demand, Demand determinants, Demand Distinctions. Law of Supply

Unit - III - Cost Analysis : Cost and Production Analysis, Cost concepts and classification, Cost output relationship

Unit - IV - Production Analysis: Production function-laws of variable proportion & returns to scale, Economics and diseconomies of scale

Unit - V  - arket Structure and Pricing Decision: Price output determination under perfect competition, Monopoly, Monopolistic competition and Oligopoly.

 

BM 211 Database Management System

Unit - I - Introduction to DBMS: Database System Applications, Purpose of Database System, View of Data, Database Languages, Relational Databases, Database Design, Data storage & Querying, Database Architecture, Database User & Administrators.

Unit - II - Entity Relationship Modeling: Basic Modeling Concepts – degrees of data abstraction – entity relationship model, Constraints, ER Diagrams & Design Issues, Weak Entity Set, Extended ER Features Normalization: Forms of Normalization Database tables and normalization – normalization and data base design, Higher level normal forms – Denormalization

Unit - III - Structured query language: SELECT Statement – distinct clause – handling of null values – ORDER BY clause, WHERE clause – relational operators – logical operators (AND, OR, NOT), SQL Operators – (BETWEEN, AND, IN, LIKE) – numeric functions – string functions – date functions – conversion functions – GROUP BY clause – group functions – HAVING clause – joining tables – SET Operators (UNION, INTERSECTION, MINUS) – Sub queries.

Unit - IV- Object oriented databases: Object oriented concepts – features of an object oriented DBMS – How object orientation affects database design – Advantages and disadvantages of OODBMS. OO versus OR, Web based databases.

Unit - V -  Database security and administration: Database security – access control – GRANT, REVOKE – GRANT, REVOKE on views and integrity constraint – data as a corporate asset – the evolution of database administration function – The DBA’s managerial role.

 

BM 212 Risk & Insurance Management

Unit - I - Insurance-An Introduction-Origin and Development of Insurance, Risk Hazards, Management of Risk, Meaning, Characteristics, Functions and Social and Economic significance of Insurance. Principles of Insurance- Insurable Interest, Utmost Goodfaith, Warranties, Causa proxima, Subrogation.

Unit - II - Types of Insurance Contracts-Essential elements of Contract Insurance, Difference between General Contracts and Contracts of Insurance, Life Insurance Contracts, Indemnity Contracts,Procedure of Issuing Insurance Policy under Insurance, Over-Insurance, Re-Insurance,Nomination, Assignments, Revival, Renewal and Cancellation Insurance Act-1938 (Main provision only)

Unit - III - Life Insurance- Meaning, Need, Functions and Development of Life Insurance in India,Important Plans-Annuity Insurance Plans, Term Insurance Plans, Group Insurance Plans, Unit Linked Insurance Plans and other Plans. Calculation of Premiums and Settlement of Claim in Life Insurance-Basis for Premium, Calculation of Premium, Settlement of Claims by Death, by Maturity and other claims.

Unit - IV- Life Insurance Agents- Meaning of an Agent, Procedure of becoming an Agent, Agency Law, Qualities of ideal Insurance Agent, Code of conduct. Fire Insurance-Meaning, Scope, Issue of Fire Insurance Policy and settlement of claims, Marine Losses

Unit - V - General Insurance-Meaning, Scope, Settlement of claims, working of general Insurance companies. Libralisation and Insurance-Opening up of Insurance Sector for Private and Foreign Companies. Insurance Regulatory and Development Authority (IRDA). Emerging challenges and prospects of Insurance.

 

BM 301 Project Management  

Unit - I - Introduction to Project Management: An Overview, Project Management Environment, Project Management Process

Unit - II - Project Initiation: Project Idea Generation & Screening, Market & Technical Analysis, Overview of Financial Analysis

Unit - III - Project Planning: Project Scope Management, Identifying Project Activities, Activities – Sequencing, Estimating Duration & Scheduling

Unit - IV- Project Implementation & Control: Building Project Team, Project Review & Control, Project Communication Management, Project Cost & Risk Management, Project quality & Procurement Management

Unit - V -  Project Auditing & Closing: Project Auditing, Project Closing

 

BM 302 Entrepreneurship and Small Scale Business Management

Unit - I -  Introduction: Definition, meaning, importance and relevance types & characteristics and classification of entrepreneurship, identification of business barriers to entrepreneurship. Opportunities, environment scanning in rough 7 Domains of market attractiveness & porter’s 5-forcus model

Unit - II - Needs, Tools techniques: For market assessment & survey, entrepreneurship motivations & environment innovations & creativity.

Unit - III - Business plan writing, scope, type, process of identifying target market, survey industry & competition analysis.

Unit - IV -  Entrepreneurship development program: Objectives, Programs of EDP, Entrepreneurial development cause Relevance & Accruements or EDP

Unit - V- Small business management: Starting up a new business venture, Scope of fund raising to start up a new venture.

 

BM 303 French  

Unit - I - Basic Knowledge Of French: Les alphabets, Les Jours de la semaine , Les mois de l’annee , Les saisons , Les nombres, Les couleurs , Les salutations , Les professions, Les legumes et fruits

Unit - II - Verbs Conjugations : Conjugation: Verbs: I, II, III, Exercise based on verbs conjugation

Unit - III - Elementary Knowledge Of Grammer: Sentences - affirmative, negative, interrogative, Singular and Plural, Masculine and Feminine, Passé recent

Unit - IV - Translation: (French To English) : Paragraph translations from French to English, Book referred: Cours de Langue et de Civilisation Francaises - I (Lesson; 1 to 20)

Unit - V - Comprehension: Comprehension, Answer the questions based on the text given.

BM 304 Retail & Supply Chain Management  

Unit - I -  Meaning of Retailing: types of retailers, retailing in India; Retail Market Strategy and Consumerism. Customer Relationship Management- Meaning, importance, CRM process; The need of studying consumer behavior, factors influencing the retail shopper. Management Information System in retailing-focus on safety at retail outlets, Handling of inventory shrinkages

Unit - II - Marketing Strategies for Retailing: Retail product mix, Marketing Management and Related issues in retailing- Meaning of Retail marketing, role of pricing in retail market, pricing strategies and methods in retail market, promotion in retailing Retail product mix, Marketing Management and Related issues in retailing- Meaning of Retail marketing, role of pricing in retail market, pricing strategies and methods in retail market, promotion in retailing

Unit - III - Merchandise Management: Meaning of Merchandise Management, function, roles & responsibilities of merchandising, categorizing the buying process, functions of buying for different types of organizations.

Unit - IV- Supply Chain Management: An introduction, nature & concept, evolution, Components & Functions of Logistics Management .Customer Service: Introduction, Nature & Components, Customer service cost, Strategic customer service management & Measurement, Customer service strategy

Unit - V- Emerging issues and challenges: Recent developments in Retail & supply Chain Management. Case Study on National & International Major Retail players

BM 306 Business Ethics & Corporate Governance  

Unit - I - Introduction to Business Ethics: An Overview & its Importance, The Ethical Organization & its Corporate Code, Ethics & Role of Law, Ethical Dilemma & issues at Workplace

Unit - II - Management and Ethics: Ethical issues in Strategic Management, Ethical issues in Marketing Management, Ethical issues in Operations Management, Ethical issues in Human Resource Management, Ethical issues in Financial & Accounting, Ethical issues in Purchase Management

Unit - III - Corporate Social Responsibility: A Historical Perspective of Corporate Social Responsibility, Corporate Responsibility – Stakeholders, The Role of Business in Society

Unit - IV- Corporate Governance – An Introduction: Corporate – An Introduction, Issues in Corporate Governance, Models of Corporate Governance, Evolution of Corporate Governance

Unit - V- Corporate Governance – Codes & Law: Board Structures & Style, Roles & Responsibilities of Board of Directors. Case Studies

 

BM 351 SIP Presentation

The summer training project report will be evaluated on internal and external basis. Evaluation and presentation of the report will be done by internal and external examiners. The student will submit written report and make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

 

BM 352 Research Report Presentation

The candidate will be allotted the research project by the faculty of the institute in consultation with the director /principle. The performance evaluation of the student at comprehensive viva examination will be done by a panel of internal and external examiner. The candidate will be examined on the project through presentation & viva-voce. There will be no internal assessment. The student will make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

 

BM 353 Seminar on Contemporary Issues in Management

Paper BM 353 is on Seminar on Contemporary Management issues. Here the faculty members will assign contemporary issues concerning with Indian Corporate sector like, merger & acquisition, current economic issues, global interface, stock market developments, new HR initiatives, recent trends in marketing trends, etc. to the students. The student will prepare seminar under guidance of faculty members to be allotted by the director/principal of the institute. There will be no internal assessment. The student will submit written report and make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

 

BBA Electives

Finance Group

BM UF - 01 Banking Concept & Finance  

Unit - I - Introduction: Evolution of Commercial Banks, Meaning and definition of Banking, Features and classification of banks

Unit - II - Banking System: Basic Concept of different Types of Banking Systems, An overview and structure of Indian Banking System, Recent development in Banking Sector

Unit - III - Commercial Banking: Basic Concepts of Commercial Banks, Role of Commercial banks in Financial Market, Creation of Credit, Factors affecting credit creation

Unit - IV- Commercial Banks and Customer Relationships: Definition of customer, Features of contractual customer relationships, Customer orientation, Rights of a customer and a banker, Protection to collecting and paying under NI Act, Banking Ombudsman, Consumer forums

Unit - V- Recent Trends : Recent regulations on Commercial Banks in India, Capital Adequacy Norms, SARFAISI Act 2002

 

BM UF - 02 Securities and Securities Market  

Unit - I - Securities and Securities Market: Different kinds of Equity and Debt Securities, Meaning and definition of Banking, Features and classification of banks

Unit - II - Savings and Investment: Concept of savings and investments, Relationship between savings and investments

Unit - III - Stock Market: Nature and Functions, Regulation of Indian Stock Market, Stock Market Terminology

Unit - IV- Investment: Investment Decisions, On- line trading and Net trading, Yield on Securities , Mutual Funds

Unit - V- Analysis and Theories: Fundamental and Technical Analysis, Capital Market Theory, Arbitrage Pricing Theory

 

BM UF - 03 International Finance  

Unit - I - International Economics: International Finance-need, meaning & implication of globalization, Integration of Financial markets, Theories of international trade-Introduction, developments & trade barriers. International trade finance in India-role of EXIM bank, exchange control regulations.

Unit - II - Global Financial System: International monetary system-exchange rate mechanism, history & recent developments. Foreign exchange market-exchange rate quotations, types of transactions, settlement dates, quotes for various transactions, India forex market. Exchange rate determination-PPP principle, interest rate parity (IRP) & relationship b/w them, reasons for departure from IRP. Exchange rate forecasting-forward rate as predictor, demand-supply app., monetary, asset & portfolio balance app., news as a determinant, technical analysis.

Unit - III - Exchange Risk Management: Introduction-foreign exchange exposure & its types, foreign exchange risk management of exchange risk-management of transaction, translation and economic exposures.

Unit - IV - International Projects: International Project appraisal- appraisal for FPI international financial markets and instruments-origin, instruments & supply in international financial markets, decision criteria for resource mobilization, equity instruments (GDR, ADR), debt instruments, international equity investmentsadvantages, risks, international CAPM & international & sting-short-term FM-cash management in MNC, centralized cash management-system, practical issues in CM. International accounting and taxationinternational accounting, translation of financial statements of foreign entity, international taxation.

Unit - V -  International Trade: Trade blocks-WTO, international cartels, OPEC, multinational & bilateral treaties, GATT, EC, NAFTA, UNCTAD, US-Russia bilateral investment trends, trade, aid & development. EXIM policy-objectives, trade regulation for –export/imports. Documentary credits-L/C & its parties, operation & types of L/C, documents under a L/C. Export finance & exchange control regulations governing exportsincentives available to exporters, export control regulations. Import finance & exchange regulations relating to import finance-import financing, prerequisites for opening an import L/C, customs procedure for clearance of imports in India

 

BM UF - 04 Security Analysis

Unit -  I -  Investment Scenario: Concept, objectives & Constraints of investment classification, Financial Markets & Real Investment avenues, organization, power & function of SEBI.

Unit - II - Risk & Return Pattern: Concept of Risk & Return, Reduction of Risk diversification  Quantifying portfolio risk and return, measurement of risk in portfolio and SMI and its application.

Unit - III - Equity market and equity valuation models: Markets and their functions, major stock exchange and their integration, listing and dematerialization of securities, valuation method (DDM), and measure of relative value (P/E, P/BV, P/S Ratios), free cash flow to equity models (FCFE).

Unit - IV -  Bond valuation and risk measurement tools: Bond’s terminology and its type and value, bond yield measure, bond price analysis, risk of bonds, theories of interest rates type of risks, duration, convexity, immunization of risk.

Unit - V- Bonds with warrants, convertible bonds callable bonds, FRN’s , Real assets and approach to estimate its market value, Methods to calculate capitalization rate, objective and types of  mutual funds, advantages & services of mutual funds.

 

BM UF - 05 Financial Services

Unit - I -  An Introduction to Investment Banking in India, Investment Banking and Merchant Banking distinguished. Core Services, Support Services, Regulatory Framework for Investment Banking.

Unit - II - Operational Framework of Investment Banking in India: Initial Public offers, Rights issue & Secondary Public offer. Public offer of Debt services.

Unit - III - Corporate Advisory services of Investment Banking in India: Business Advisory services. Project Advisory services. Financial restructuring Advisory. Merger & Acquisition advisory.

Unit - IV- Financial Evaluation of Leasing: Introduction, lessee’s & lessor’s perspective. Hire Purchase Finance & Consumer Credit : Introduction, conceptual framework, Legal framework, Financial Evaluation, Consumer Credit.

Unit - V- Housing Finance: Introduction, NHB, Equity support, Refinance support, Housing finance system, Mortgage-base-Securitization. Venture capital Financing: Introduction, Theoretical framework, Indian venture capital scenario.

 

Marketing Group

BM UM - 01 International Marketing  

Unit - I - Introduction: An overview to international business and trade theories - introduction to marketing communication, free trade v/s protection, classical, modern theories, gain and terms of trade.

Unit - II - International Business Management: International business management - the economic environment, social & cultural, political legal and regulatory environment, competitive advantage in global environment, market entry expansion and partnership.

Unit - III - International Finance & Institutional Systems: International finance & institutional systems - foreign exchange, balance of payments, importing and exporting, trade blocks, international monetary fund & world bank, the triad and other manner.

Unit - IV- International Marketing Mix Elements: International marketing mix elements - product decisions, pricing decisions, marketing channel & place decision promotion decisions, organizing & controlling.

Unit - V- Strategic Issue for International Marketing: Strategic issue for international marketing - marketing information system & research, segmentation, targeting & positioning, planning process.

 

BM UM - 02 Services Marketing

Unit - I -Introduction: Concept of Services Marketing, Differences between Services and Goods, Classification of Services

Unit - II - Services Marketing Management: Concept of Internal Customer, Internal Marketing

Unit - III - Positioning: Positioning in Services Marketing, Role and Importance of Positioning

Unit - IV - Services Marketing Mix: Introduction, Elements and Concepts

Unit - V - Application of Services Marketing: Bank, Insurance, Hospitality, Healthcare.

 

BM UM - 03 Advertising Management

Unit - I - Introduction: Definition of Advertising, Characteristics and Benefits, The advantage world – advertisers, advertising agencies, Media and the target of audience

Unit - II - Advertising Planning: Setting of Advertising Objectives, Definition of the target audiences, Product personality and perceptions, Marketing objectives, Applying DAGMAR, Advertising appropriation – methods.

Unit - III - Creative Strategy: The Positioning Strategy, The choice of appeal and the mode of message, The theme, Use of comparative messages

Unit - IV -  Media Decisions: Concept, role of media, Types of media, media characteristics, Media planning models (press models & cinema models), Concept of Media Scheduling

Unit - V -  Evaluation of Advertising Effectiveness: Areas of assessment of Effectiveness, Basic approaches for testing advertising, Methods of pre and post testing.

 

BM UM - 04 Consumer Behaviour

Unit - I - Consumer Behavior: An Introduction, Framework of Buyer Behavior Model

Unit - II - Influences on Buyer Behavior: Family influences, Social influences ,Social classes, Cultural influences, Social Stratification

Unit - III - Consumer Decision Process: Pre-Purchase, Post-Purchase, Models of Consumer Behavior

Unit - IV - Consumer Attitudes: Formation of Consumer Attitude, Modification of  Consumer Attitude

Unit - V- Understanding Consumer Motivation: Consumer Personality and Self Concept, Learning, Memory and Behavior Modification

 

BM UM - 05 Market Research

Unit - I - Introduction to Marketing: Nature & scope of Marketing Research , Functions of marketing research

Unit - II - Marketing Research process & Design: Research process, Types of research design – Exploratory, Descriptive and Casual

Unit - III - Sources and methods of collecting data : Primary and Secondary Collection of data, Differentiate between Primary and Secondary, Sources of collection of Primary data

Unit - IV- Sampling and Scaling: Concept of Sampling, P