Bharathiar University Courses

M.B.A.

Course Detail

Semester – I

• Management Principles and Practice
• Organizational Behaviour
• Managerial Economics
• Financial Statement Analysis
• Quantitative Methods for Management
• Corporate Communication

Semester – II

• Operations Management
• Marketing Management
• Financial Management
• Human Resource Management
• Quantitative Techniques
• Research Methods for Management
• Computer Applications in Management using SAP*

Semester – III

• Business Ethics and Global Business Environment
• Management Information System
• Elective
• Elective
• Elective
• Elective
• Summer Placement Project Report & Viva-Voce

Semester – IV

• Strategic Management : Indian Global Context
• Elective
• Elective
• Elective
• Elective

Electives for III Semester : (Students can choose any four of the following) :

• A. Marketing
  • Integrated Marketing Communication
  • Export Management
  • Consumer Behaviour
  • Rural Marketing
• B. Human Resource
  • Performance Management
  • Managing of Interpersonal Effectiveness
  • Staffing in organizations
• C. Finance
  • Financial Services
  • Equity Research & Portfolio Management
• D. System
  • Business Analytics
• E. Production
  • Advanced Production Management
  • Integrated Materials Management
• F. General
  • International Tourism Management
  • Cross Cultural Management
  • Training and Development – Enhancing Communication and Leadership Skills

Electives for IV Semester : (Students can choose any four of the following) :

• A. Marketing
  • Services Marketing
  • Brand Management
  • Distribution Management
  • Retail Management
• B. Human Resource
  • Organizational Development
  • Labour Welfare and Industrial Relations (Legislations)
  • Employee Training and Development
• C. Finance
  • International Financial Management
  • Insurance Management
  • Cost Management
• D. System
  • Software Project Management
  • E- Marketing
  • Enterprise Resource Planning
• E. Production
  • Total Quality Management
  • Supply Chain Management
• F. General
  • Event Management
  • Micro-Finance and Perspectives and Operations
  • Disaster Management
  • International Business