Contact Information

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    P.O. Box No. 1, Rajiv Gandhi Salai (OMR), Padur, (Via) Kelambakkam, Chennai, Tamil Nadu 603103, India
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    (044) 27474262, Toll Free No. 1800-425-44 38
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  • Approved By: UGC AICTE NAAC

M.B.A.


Duration:

2 Years

Eligibility:

Graduate or Equivalent

Course Detail

Course Code

Course Title

Semester - I

 

BA1640

Data Analysis for Business Decisions

BA1602

Economic  Foundations  of Business  Environ- ment

BA1614

Total Quality Management

BA1604

Organizational Behaviour

BA1605

Communication  Skills  and  Business  Corre- spondence

BA1606

Accounting for Management

BA1607

Legal Aspects of Business

BA1641

Management  of  Non-Profit Organisation

Semester - II

 

BA1609

Production Management

BA1610

Financial Management

BA1611

Marketing Management

BA1612

Human Resource Management

BA1603

Applied Operations Research for Management

BA1620

Strategic Management

BA1615

Research Methods in Business

Practical

 

BA1616

Business Application Software

BA1617

Seminar I (Emerging Trends in Management - Case Study Analysis and Seminar)

BA 1618 

Summer Project

Note : Project report of the Summer Project is to be submitted by the students within 30 days from the commencement of the 3rd semester. Evaluation report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rd semester.

Semester - III

 

BA1619

International Business Management

BA1635

Entrepreneurship Development

BA16**

Electives I

BA16**

Electives II

BA16**

Electives III

BA16**

Elective IV

BA16**

Elective V

BA16**

Elective VI

Practical

 

BA1618

Summer Project Work

BA1621

Seminar II ( Emerging Trends in Management -

Semester - IV

 

BA1647

Project Work

Note : Each student should opt for three elective subjects from any of the two areas of specializa- tion mentioned below.

List of Electives

Marketing

 

BA1622

Sales Management

BA1623

Services Marketing

BA1624

Advertising and Sales Promotion

BA1625

Consumer Behaviour

BA1626

Brand Management

BA1627

Rural Marketing

BA1642

Retail  Marketing

BA1643

Customer Relationship Management

Finance

 

BA1628

Security Analysis and Portfolio Management

BA1629

Merchant Banking and Financial Services

BA1630

International Trade Finance

BA1631

Strategic Financial Management

BA1632

Corporate Finance

BA1633

Derivatives Management

BA1644

Mergers and Acquisitons

BA1645

Insurance and Risk Management

Human Resources

 

BA1634

Managerial Behaviour and  Effectiveness

BA1646

Competency Mapping and Development

BA1636

Organizational    Theory    Design & Develop- ment

BA1637

Industrial Relations and Labour Welfare

BA1638

Labour Legislations

BA1639

Strategic Human Management and Develop- ment

BA1648

Cross Cultural Management

BA1649

Performance and  Reward Management

Systems

 

CA1671

Software Development

CA1672

Database Management Systems

CA1673

E-Commerce Technology and Management

CA1674

Enterprise  Resource  Planning  for  Manage- ment

CA1675

Software Project and Quality Management

CA1676

Decision Support System

CA1677

Information Technology for Management

CA1678

Knowledge Management Systems