Amity University - Noida Courses

B.B.A. (Marketing and Sales)

Course Detail

Semester – I

• Management Foundations
• Business Environment
• Micro Economics for Business
• Computers in Management
• Financial Accounting
• Basic Mathematics & Statistical Techniques
•  Polity & Society
• English
• Behavioural Science - I
• Foreign Language – I
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semester – II

• Macro Economics for Business
• Integrated Marketing Communications
• Organizational Behaviour
• Data Base Management System
• Customer Relationship Management
• Environmental Management
• English
• Behavioural Science - II
• Foreign Language – II
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semester – III

• Rural Marketing
• Financial Management
• Management Information System
• Marketing Management - I
• Cost and Management Accounting
• Business Laws
• Communication Skills - I
• Behavioural Science - III
• Foreign Language – III
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
• Summer Assignment & Project (Evaluation)

Semester – IV

• Personal Financial Planning
• Marketing Management - II
• Research Methodology & Report Preparation
• Production & Operation Management
• Analytical Skill Building
• System Analysis & Design
• Public Relations & Corporate Image
• Communication Skills - II
• Behavioural Science - IV
• Foreign Language – IV
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semester – V

• Human Resource Management
• Sales & Distribution Management
• Consumer Behaviour
• Service Marketing
• International Marketing
• Communication Skills - III
• Behavioural Science - V
• Foreign Language –V
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
• Summer Training (Evaluation)

Semester – VI

• Business Policy & Strategic Management
• Entrepreneurship Development
• Brand Management
• Advertising & Sales Promotion
• Retail Management
• Communication Skills - IV
• Behavioural Science – VI
• Foreign Language – VI
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
• Dissertation