Amity University - Noida Courses

M.A. (Advertising & Marketing Management)

Course Detail

Semester– I

• Advertising Concepts and Principles       
• Introduction to Marketing             
• Consumer Behaviour
• Principles of Management
• Market Research - I
• Design Software
• Communication Skills – I
• Behavioural Science - I
• Foreign Language - I
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semester – II

• Client Servicing and Account Planning
• Advertising Design
• Public Relations
• Brand Management - I
• Copy Writing
• Media Planning & Buying
• Market Research - II
• Communication Skills – II
• Behavioural Science – II
• Foreign Language - II
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semester – III

• Media Marketing
• Marketing Management
• Brand Management – II
• Digital Media for Advertising
• Corporate Communication
• Advertising Research
• Media Production in Advertising
• Behavioural Science - III
• Foreign Language - III
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
• Summer Project (Evaluation)

Semestre – IV

• Event Management
• Issues in Advertising & Marketing
• Project Specialization in any one area
• Media Marketing and Planning
• Client Servicing & Account Planning
• Public Relations Events and Sponsorship
• Creativity in Advertising
• Communication Skills – IV
• Behavioural Science - IV
• Foreign Language - IV
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
• Internship