Amity University - Noida Courses

M.A. (Fashion Retail Management)

Course Detail

Semester– I

• Introduction to the Fashion Industry
• Fabric Knowledge for Merchandisers - I
• Retail Management
• Principles of Fashion Marketing & Merchandising
• Computer Applications in Fashion & Retail   Industry- I
• Principles & Practices of Management
• Elements of Design & History of Fashion
• Introduction to Garment Manufacturing
• Minor Project – I
• Communication Skills – I
•  Behavioural Science - I
• Foreign Language – I
  •     French
  •     German
  •     Spanish
  •     Japanese
  •     Chinese

Semester – II

• Consumer Behaviour in Fashion & Retail Industry
• Retail Merchandising
• Fabric Knowledge for Merchandisers - II
• Computer Applications in Fashion & Retail   Industry- II
• Fashion  Marketing Research  -I
• Quantitative Techniques
• Quality control & production Management
• Fashion Forecasting
• Minor Project – II
• Communication Skills – II
•  Behavioural Science – II
• Foreign Language – II
  •     French
  •     German
  •     Spanish
  •     Japanese
  •     Chinese

Semester – III

• Fashion  Marketing Research  -II
• Fashion Advertising & Sales Promotion
• Computer Applications in Fashion & Retail  Industry - III
• Stores Operations-I
• Visual Merchandising-I
• Advanced Retail  Merchandising
• Managerial   Accounting
•  Practical Training (Evaluation)
• Communication Skills – III
•  Behavioural Science - III
• Foreign Language – III
  •     French
  •     German
  •     Spanish
  •     Japanese
  •     Chinese

Semestre – IV

• Visual Merchandising-II
• Computer Applications in Fashion & Retail  Industry - IV
• Retail Logistics
• Fashion Retail Store    Project (Term Project)
• Stores Operations-II
• Design Marketing Interactive Strategy
• Customer Relationship Management
• Communication Skills – IV
•  Behavioural Science – IV
• Foreign Language – IV
  •     French
  •     German
  •     Spanish
  •     Japanese
  •     Chinese