Amity University - Noida Courses

M.A. (PR and Event Management)

Course Detail

Semester– I

• Event Management & Planning: Concept & Context
• Event Logistics
• Intro to PR and Communication
• Marketing Management for Events
• Consumer Behaviour
• Communication Skills - I
• Behavioural Science - I
• Foreign Language - I
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semester – II

• Introduction to Event Design
• Concepts & principles of Advertising
• Tools and Techniques to Public Relations
• Event Production
• Event Research-I
• Communication Skills - II
• Behavioural Science - II
• Foreign Language - II
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semester – III

• Event Budgeting
• Event Co-ordination
• Financial PR
• Corporate PR
• Event Research-II
• Business Communication – III
• Behavioural Science – III
• Foreign Language – III
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semestre – IV

• Organizational Behaviour
• Account planning In events
• (Any one Specialization Project)
• Media Marketing and Planning In Events
• Client Servicing & Account Planning In Events
• Public Relations  And Corporate Communication
• Creativity in Events(Media production/Photography)
• Communication Skills – IV
• Behavioural Science - IV
• Foreign Language - IV
  • French
  • German
  • Spanish
  • Japanese
  • Chinese
• Internship