Amity University - Noida Courses

M.B.A. (Fashion Management)

Course Detail

Semester– I

• Introduction to the Fashion Industry
• Managerial  Economics
• Raw Materials of Fashion-I
• Principles of Fashion Marketing & Merchandising
• Computer Applications in Fashion  Industry- I
• Principles & Practices of Management
• Fashion Illustration
• Pattern Appreciation
• Introduction to Garment Manufacturing
• Minor Project – I
• Communication Skills – I
•  Behavioural Science - I
• Foreign Language – I
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semester – II

• Consumer Behaviour in Fashion & Retail Industry
• Raw Materials of Fashion-II
• Fashion  Marketing Research - I
• Computer Applications in Fashion  Industry- II
• Quantitative Techniques
• Fashion Retail Management & Merchandising
• Production Planning &  Control
• Financial Management
• Fashion Forecasting
• Minor Project – II
• Communication Skills – II
•  Behavioural Science – II
• Foreign Language – II
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semester – III

• Fashion Marketing  Research - II
• Fashion Advertising & Sales Promotion
• Computer Applications in Fashion Industry - III
• Export Management & Merchandising
• International Marketing
• Quality Control & production Management
• Human Resource Management & Organizational Development
• Brand Management
• Business Law & IPR
• Management  Accounting
•  Practical Training (Evaluation)
• Communication Skills – III
•  Behavioural Science - III
• Foreign Language – III
  • French
  • German
  • Spanish
  • Japanese
  • Chinese

Semestre – IV

• Project Management
• Entrepreneurship  Development
• Supply Chain  Management
• Research Methodology
• Fashion Industry  Research Project (Term Project)
• Fashion Marketing strategy 
• Design Marketing Interactive Strategy
• Customer Relationship Management
• Communication Skills – IV
•  Behavioural Science – IV
• Foreign Language – IV
  • French
  • German
  • Spanish
  • Japanese
  • Chinese