Amity University - Noida Courses

M.B.A. (Media Management)

Course Detail

Semester– I

• Understanding Mass Communication
• Marketing Management
• Introduction to Media, Culture, & Society
• Information Technology & Business Application
• Economic Analysis
• Introduction to Media Business
• Accounting for Management
• Business Communication – I
• Behavioural Science - I
• Foreign Language-I
  •   French
  •   German
  •   Spanish
  •   Japanese
  •   Chinese

Semester – II

• Quantitative Techniques
• Human Resources Management & Organizational Behaviour
• Media Business Laws
• Principles of Management
• Research Methodology
• Introduction to Media Streams
• Financial Management
• Behavioural Science - II
• Business Communication – II
• Foreign Language-II
  •    French
  •    German
  •    Spanish
  •    Japanese
  •    Chinese

Semester – III

• Summer Internship (Evaluation)
• Entrepreneurship & New Venture
• Business Communication - III
• Behavioural Science - III
• Foreign Language-III
  •    French
  •    German
  •    Spanish
  •    Japanese
  •    Chinese
• Elective Courses :Choose total 5 courses from Stream I, II, & III. Choose minimum 1 course from stream I, II, and III. Electives chosen in Semester 3 will also be pursued in Semester 4.
  • Stream – I
    • Print Industry -I
    • Publishing Industry -I
  • Stream – II
    • Broadcast Industry- I
    • Film & Music Industry- I
    • New Media Industry - I
  • Stream – III
    • Advertising -I
    • Public Relations & Corp Comm. -I
    • Event Management-I

Note : Dissertation to commence in Semester III and to be continued and evaluated in Semester IV

Semestre – IV

• Strategic Quality Management
• Dissertation (Evaluation)
• Business Communication - IV
• Behavioural Science - IV
• Foreign Language-IV
•    French
•    German
•    Spanish
•    Japanese
•    Chinese
• Elective Courses : Choose total 5 courses from Stream I, II, & III. Choose minimum 1 course from stream I, II, and III. Students are advised to take same electives as chosen in Semester 3.
  • Stream – I
    • Print Industry -II
    • Publishing Industry -II
  • Stream – II
    • Broadcast Industry- II
    • Film & Music Industry- II
    • New Media Industry - II
  • Stream – III
    • Advertising -II
    • Public Relations & Corp Comm. -II
    • Event Management-II