University of Lucknow Courses

B.B.A. (Tourism)

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Duration: 3 Years

Eligibility: 10+2

Course Structure

Course Code	Course Title
Semester - I
BTA-101	Principles of Management
BTA-102	Business Organization and Practice
BTA-103	Science of Tourism
BTA-104	Human Resource Management in Tourism
BTA-105	Marketing Fundamentals
BTA-106	Business and Cost Accounting in Tourism
Semester-II
BTA-201	Cultural Tourism
BTA-202	Tourism Products
BTA-203	Language-I (French/German)
BTA-204	Computer Applications-I
BTA-205	Destination Mapping (India)
BTA-206	Tourism Impacts
Semester- III
BTA-301	Research Methodology in Tourism
BTA-302	Travel Agency Management
BTA-303	Language- II (French/ German)
BTA-304	Computer Applications–II
BTA-305	Destination Mapping (World)
BTA-306	Personality Enhancement
Semester- IV
BTA-401	Hotel Management
BTA-402	Airlines Operations & Ticketing
BTA-403	Language-III (French/German)
BTA-404	Computer Reservation System
BTA-405	Travel Writing
BTA-406	Adventure & Wildlife Tourism
Non Credit
BTA-407	Study Tour Report/ Viva-Voce
Semester-V
BTA-501	Cargo Management
BTA-502	Surface Transport Operations
BTA-503	Tour Operation Management
BTA-504	Business Communication
BTA-505	Tourism & Hospitality Marketing
BTA-506	Itinerary Planning, Product Development & Costing
Non Credit
BTA-507	Summer Training Report/ Viva-Voce
Semester-VI
BTA-601	Tourism and Hospitality Laws
BTA-602	Tourism Strategy
BTA-603	Destination Development & Policies
BTA-604	Entrepreneurship Development in Tourism
BTA-605	Emerging issues & trends in Tourism
BTA-606	Comprehensive Viva-Voce/ Project Report

 

Course Detail

Semester - I

BTA-101 Principles of Management

Unit -I

• Definition, nature and functions of management
  • Planning
  • Fundamentals of planning
  • Objectives
  • Policy and strategy
  • Forecasting and decision -making.

Unit- II

• Organising
  • Design of organization structure
  • Authority and responsibility
  • Line and staff relationship
  • Group dynamics
  • Formal and informal groups
  • Board of Directors o Committee.

Unit -III

• Staffing
  • Fundamentals
  • Recruitment
  • Selection
  • Training and developments o Performance appraisal
• Directing
  • Fundamentals of directing
  • Motivation
  • Leadership
  • Communication

Unit-IV

• Controlling
  • Control system and process o Control Techniques
• Coordinating
  • Co-ordination and co-operation
  • Techniques for effective co-ordination
    

 

 

BTA-102 Business Organization & Practice

Unit I (Business Institutions)

• Meaning, nature and scope of business.
• Roles played by organizations
• The purpose of business

Unit II (Forms of Business Organisations)

• Sole Proprietorship
• Joint Stock Company
• Committee and others

Unit III (Dimensions of Organ is at ions)

• Interpersonal and relations for organizations
• Group formations, public and cohesive groups.
• Factors determining the size of business unit.
• Organising the office.

Unit IV (Practical Behaviour in Industry)

• Office systems and routines.
• Service Business V s Product Business.
• Middlemen: types and functions - related to tourism industry
  

 

 

BTA-103 Science Of Tourism

Unit I

• Definition of tourism
• History of tourism
• Nature and importance of tourism
• Components and typology of tourism

Unit II

• Tourism as an industry
  • Visitor
  • Tourist
  • Excursionist
• Basic travel motivators
• Concept of Domestic and International tourism and recent trends.
• Various travel documents Passport, VISA, Health, Economic etc.

Unit III

• Significance and Impacts tourism:-
  • Social
  • Cultural
  • Economic
  • Environmental

Unit IV

• Growth and development of Tourism in India.
• National and International trade Associations & Organisations TAAI, IATO, WTO, PATA, lATA, ASIA, UFTAA, ICAO.

 

BTA-104  Human Resource Management In Tourism

Unit -I

• Human resource management of an enterprise
• Concepts and principles of human resource management
• Manpower of policy and planning at macro and micro levels

Unit-II

• Recruitment and selection of personnel
• Job Design
• Job Analysis
• Job description: Job specification job evaluation and job standards
• Induction
• Placement
• Training and development function specifically in tourism industry

Unit-III

• Performance appraisal
• Promotions, transfers, separations
• Morale, motivation and incentives

Unit -IV

• Wage and salary administration
• Grievance redressal procedure
• Laws and rules governing employee benefits and welfare
• Familiarization with manpower recruitment in tourism industry and tourist places

 

BTA-105 Marketing Fundamentals

Unit I

• Evaluation of marketing, marketing concepts and its application other concepts of marketing
• Marketing management, marketing and marketing mix
• Marketing information system and marketing research

Unit II (Planning For Marketing)

• Consumer Behaviour & Demand forecasting
• Meaning and development of plan and determination of marketing strategies

Unit III (Marketing Mix Strategies)

• Product life cycle concept and uses
• Product line and product mix
• Promotion as a component of marketing communication and the promotion mix personal selling, sales promotion advertising and publicity
• Price & place mix strategies

Unit IV (Service Marketing)

• Services – Concept, goods and Services Comparison, Features of Marketing Services, Significance
• Behavioural Profile of Users, Emerging key services, Building Service Aspirations
• Management of Service Marketing, Marketing Mix, Product, Price, Place, Promotion Mix, Capacity planning and Internal Marketing
• Total Quality Management – Service Quality, Dimensions of TQM, Management of People, Technologies, Quality Control and Effects of TQM

 

BTA-106  Business & Cost Accounting In Tourism

Unit-I

• Need for accounting technology, definition of accounting systems, accounting principles concepts and conventions, double entrysystems, bookkeeping and accounting classification of accounts, rules for debit & credit.
• Recording of Transactions: Journal, Ledger, Subsidiary books of accounts, Cash book; Trial Balance.
• Bank Reconciliation Statement and Rectification of Errors.

Unit-II

• Adjustment entries, depreciation, prepaid expenses, outstanding expenses, accrued incomes provision for bad & doubtful debts,provision for division, etc.
• Final accounts: Manufacturing account, Trading accounts; Profit & Loss account, balance sheet.

Unit-III

• Introduction to cost accounting, principles of cost accounting usage.
• Gathering of cost information, cost unit, cost centers.
• Classification of costs- nature and behaviour
• Cost Sheet
• Cost accumulation and cost objectives, direct and indirect costs, prime cost, sources of cost information.

Unit- IV (Cost Accounting):

• Operating Costing
• Budgeting
• Cost systems-Marginal costing and standard costing
• Cost Audit.

 

Semester-II

BTA-201 Cultural Tourism

Unit I

Meaning and concept of Culture, Indian Cultural Heritage, role of ICOMOS, INTACH and NGO’s in propagating Indian Culture. I

Unit II

Music Classical and folklore, musical instruments, different schools of Indian Music Dances Classical and Indian folk dances Fairs and festivals (religious and promotional) Indian culture tradition, customs and handicrafts

Unit III

Fairs and Religious festivals, pilgrimage, handicrafts, Indian cuisines

Unit IV

• Ethnic tourism
• Cultural events: Promotional Festivals and fairs
• Relevant case studies

 

BTA-202 Tourism Products

Unit-I

• Tourism product: Definition, nature and characteristics of tourism products and classification of tourism products, role of UNESCOand ASI in developing and conserving Tourism Products.

Unit -II

Architecture

• Archaeological sites, Forts, palaces, religious monuments
• Museums, art galleries

Unit -III

Arts:

• Paintings, Sculptures, Museums, Art Gallaries

Unit-IV

• Natural tourist resources:-
  • Land forms and landscapes
  • Mountains as tourism products
  • Deserts as tourism product
  • Coastal and island products
  • Wildlife Sanctuaries and National Parks in India

 

BTA-203  Language-I (French/German) (German)

Unit I

Numbers, Days, Months, Seasons, Introduction to Gemanay

Unit II

Genders, Articles (Bestimmt), Articles (unbestimmt), Nouns ( Singular and Plural) Introduction to German Cutlure.

Unit III

Pronouns (Personal), Verbs (Haben –Sein), Interrogative Pronouns, Questions and Answers (basic)

Unit IV

Conjugation of simple common verbs Time, Reading comprehension, Translation

 

 

BTA-203   Language-I (French/German) French

Unit I

Composition: Self introduction; introducing favorite/ famous personalities; ‘My House’, ‘My apartment’, ‘My Family’, My likes/dislikes’, My favorites’ etc.

Unit II

Grammar: Use of articles, verbs, adjectives, pronouns, present tense, prepositions, affirmative/negative/interrogative sentences etc.

Unit III

Vocabulary: Days of week; months of the year; seasons, weather; numbers from 1-100; time;; nationalities; professions; introducing general information about Paris etc.

Unit IV

Reading recommended Text book lessons; solving grammatical exercises; practicing conversational French.

 

 

BTA-204 Computer Applications-I

Unit-I

• Computer: History, classification, generations.
• Hardware- Input, Output, Storage Devices
• Software- System, application software, Computer Languages, Memory, Windows Operating Systems and Concept of GUI

Unit-II

Windows XP - Features Running Application. Desk Top, Task Bar, Types of Buttons, window, parts of a windows, windowManipulation, Dialog Boxes, My Computer, File/Directory Manipulation, Recycle Bin. Application Applets - Calculators, PaintBrush, Notepad, Wordpad, Phone Dialer, Clipboard Viewer. Changing date & time, wall paper, Finding Files & Folders,

Unit -III (MS Word)

MS Word Window Components, New File, Open File, Save, Save As, Close File, Working with Toolbars, Editing Text, Finding &Replacing Text, Adding Word Art, Creating Organization Chart, Select Text, Finding & Replacing Formatting, Checking Spelling& Grammar, Formatting text for Emphasis, Changing Paragraph Alignment, Changing Line Spacing, Setting Paragraph Tabs,Setting Paragraph Indents, Applying Style, Creating Bulleted & Numbered Lists, Adding Headers & Footers, Inserting PageNumbers & Date & Time, Arranging text in Columns, Creating Table, Modifying a Table, Formatting a Table, Mail Merge, Macros.

Unit -IV (MS Excel)

• Creating Worksheet with Excel: Viewing the Excel Window, Making Label Entries, Entering Values, Editing Cell Contents,Inserting Deleting Cells, Selecting & Naming a Worksheet, Formatting text Numbers, Changing Data Alignments, Adding Bordersto Cells.

• Designing a Worksheet: Creating a Simple Formula, Editing Formula, Performing Calculations Using Functions, Creating a Chart, Editing a Chart, Adding a Chart Type, Enhancing, Data Series, Data Fill, Data Filter, Setting up the Page, Previewing & Printing aWorksheet, Functions, Types of Functions.
  

 

BTA- 205 Destination Mapping (India)

Unit -I

• Understanding Geography:
• Fundamental of Geography
  • Definitions of Geography and Tourism Geography
  • Major land forms & Physical features
  • Impact of Climate on Tourism
  • Vegetation and Tourism
  • Role of Geography in Tourism

Unit -II

• Indian Sub- Continent
  • Major physical features
  • Indian Climate
  • Natural Vegetation

Unit- III

• Indian States & Union Territories: Their location and important cities
• City and Airport Code of Indian Cities

Unit - IV

• Cartography, Map projections
• Understanding and reading maps.
• Drawing maps and marking important places

 

BTA-206  Tourism Impacts

Unit –I

Introduction to tourism impacts Economic, physical & socio-cultural impacts, costs and benefits of tourism.

Unit –II

Economic Impacts: Income, employment, skills development, multiplier effect, effects on balance of payments, benefits from tourism investments.

Unit-III

Physical Impacts: Tourism induced natural environmental degradation, loss of scenic value, effect of intrusion, concept of carrying capacity and sustainable tourism. Case study-Himalayas.

Unit IV

Socio- cultural Impacts: Services support, social impacts and cultural erosion. Impact assessment methods, managing impacts and developing policies.

 

Semester- III

BTA -301   Research Methodology in Tourism

Unit I

• Meaning aim, nature and scope of tourism research.
• Types of research in tourism
• Research needs in different areas of tourism.
• Sources of research in tourism

Unit II

• Meaning of a research problem.
• Characteristics of a good research problem.
• Errors in selecting a research problem.
• Growth of research in tourism in India.

Unit III

• Identification of research problem.
• Sources for selecting a research problem.
• Formulations of research questions
• Characteristics of research questions.

Unit IV

• Types of researches.
• Qualitative research and its types
• Quantitative research and its types.
• Report writing – Format and style of writing the report.

 

BTA-302 Travel Agency Management

Unit I

• Definition and history of travel agency, functions and resources
• Functions and types of travel agency
• Rights and duties of travel agency
• Functions and Resources of Travel Agenet

Unit II

• Travel Business Setup
• Process of approval of travel agency in India
• Travel business setup
• Travel Trade Organizations

Unit III

• Reservations and bookings.
• Travel retailing and operation.
• Study of all segments of travel: Air, Rail, Road and Water

Unit IV

• Documents used in travel agencies
• Travel Agency automation
• New trends in travel trade

 

BTA-303 Language-II (German)

Course Objectives

• The objective of introducing German Language is to make students capable of interacting with Germans in their respective field.

Unit I

Numbers, Days, Months, Seasons, Introduction to Gemanay

Unit II

Genders, Articles (Bestimmt), Articles (unbestimmt), Nouns ( Singular and Plural) Introduction to German Cutlure.

Unit III

Pronouns (Personal), Verbs (Haben –Sein), Interrogative Pronouns, Questions and Answers (basic)

Unit IV

Conjugation of simple common verbs Time, Reading comprehension, Translation

 

 

BTA-303 Language-II (French)

Unit I

Composition: Introducing famous hotel of the city; different facilities provided by a Five-Star Hotel; a commercial/beach/hill city in India; different suggestions/recommendations of a guide to a tourist , etc.

Unit II

Grammar: Use of different kinds of adjectives, different kinds of pronouns, past tenses, different groups of verbs, imperatives etc.

Unit III

Vocabulary: Information about French bread/wine/cheese and famous cities/ regions; French food habits and French cuisine.

Unit IV

Reading recommended Text book lessons; solving grammatical exercise; practicising conversational French

 

BTA-304 Computer Applications-II

Unit I (MS Powerpoint)

• Creating a Presentation with Powerpoint: Creating a New Presentation, Choosing a Template, Viewing Powerpoint Window,Creating Consistent Slides, Entering Text, Auto Content Wizard, Rearranging Slides, Working with Color Schemes, Adding Header& Footer.

Unit II

• Creating a Slide Show in Powerpoint: Adding Action Buttons, Creating Slide Transitions, Adding Animation, Timing aPresentation, Types of Views, Setting up a Show, Creating a Custom Slide Show, Starting a Slide Show, Printing a Presentation.

Unit III (MS Access)

• What is Access?, Types of Data
• Create the table, Forms

Unit IV

• What is Internet, Websites
• Types of Websites
• Types of Connectivity
• Email, Search Engines
  

 

BTA-305  Destination Mapping (World)

Unit I

World Geography: Locating contents and major countries, Important city and Airport codes, Marking these on world map.

Unit II

Physical features of all continents and map marking

Unit  III

Detail study of Top 20 countries of world based on tourist arrivals: Climate, sites and amenities in these countries;

Unit  IV

Major outbound countries for Indians other than those included above, characteristics of Indian outbound travel, health and visaformalities to be followed by Indians to visit some important outbound countries..

 

BTA – 306 Personality Enhancements

Unit  I

Understanding Personality

• • Benefit of Self knowledge, Personality type, patterns of diversity, Energy sources – Extroversion or Introversion,
• • Ways to people Like You
• • Make People think in Your Way
• • Analyse Worry

Unit – II

Personality Development Training

Interview Skill

Interview dress code, Dress to fit in, Controlling your nerves, Interview nerves can help you, Positive visualization, time your arrival, creating a positive first impression, opening conversation, assessing the degree of formality, Getting Comfortable, Recovering from poor start, Selling yourself at Interview, what does the Interview want, sell the sizzle not the sausage

Group Discussion

Question that evaluators ask themselves during group discussion, Attributes that an evaluator focuses upon a group discussion, Individual characteristics, demonstrated in a group discussion, Do’s and Don’ts, Musts and Must Not’s for a candidate

Management Skills

• Time – The most valuable resource, Common Misconceptions – Efficiency and Effectiveness are the same, To do job properly do it yourself, there is only one right way to do a job, Time Management is waste of time, A good time manager lackscreativity, The 80/20 rule, Identify time waster.
• Keeping the time log, Analyzing the time log, the urgency / Importance grid, time management skill zone – 1, Zone – 2, Zone –3, Zone – 4
• Task Typing, Effective decision making, Don’t delay do it today, How to overcome Procrastination, Do the worst job first,Break daunting tasks into smaller ones, make a public commitment to do the job, Plan the evening before.

Unit– III

Meeting Skill

• The meeting agenda, the meeting agenda illustrated, Helpful guidelines
• Example meeting minutes, Formal closure of meeting, Action Notes, Plan for efficiency

Negotiating Skill

• Introduction, The four Phases of negotiation, The three characteristics of a negotiation, the Critical factors, two types ofnegotiating approach, the spirit of a deal, using an agenda, paying attention to detail, opening negotiation, Listen, anticipate andcompromise, Avoid Confrontation
• The use of concessions, concessions trading, Avoid Using trends, Removing Deadlock

Unit – IV

Presentation Skill

• Preparing the Venue, pay attention to detail, checking the equipment, Optimise the seating arrangements, considered the needs of your audience, Final preparation details
• Getting Started, the Introduction, What style is best, Using Audio-visual Aids – slides, OHP, Teleprompter
• Body Language, Communication, Body and Limb Movement, Eye contact, your posture and Stance
• Staying in Control, Reading signals from your audience, Signals from your audience coping with hostility

Project Management

• What is Project Management?, Keeping sight of the goal, Effective project management, - Is it a single project? The 3 main roles
• The Matrix management approach, effective communication, sources of conflict, staff concern
• Management structure, management structure style, Project Team fundamentals, concern of new team members
• Project team members, Is theory of management, Project Life Cycle

 

Semester- IV

BTA-401  Hotel Management

Unit-I

• Introduction and overview of accommodation industry in India.
• Classification of hotels
• Heritage Hotels
• Departments of hotel
• Hotel categories

Unit II

• Types of Rooms
• Types of Plans and types of rates
• Organization of Hotel: small, medium and luxury
• Function of Front Office Department
• Reservation-Types & Procedures

Unit -III

• • Registration: Pre registration activities, receiving guests, selling techniques, Handling of VIP Group, FIT, Foreign FIT guest and maintenance of records.
• Methods of payments
• Checkout & settlement procedure
• Co-ordination with other departments.

Unit- IV

• Role of House keeping department, Cleaning-Daily, periodical & renovation.
• Cleaning equipment and agents.
• Supervisor daily routine & supervision
• Linen room – Linen, laundry & exchange procedure.
• Various records to be maintained by Hose Keeping department.

 

BTA-402   Airlines Operations & Ticketing

UnitT I

• Air transportation industry:
  • Bilateral conventions
  • Warsaw convention
  • Freedom of air
  • Carrier codes
  • Policies: practice and rules(procedure at airport)

Unit II

• Baggage allowance
  • Weight concept
  • Piece concept
  • Check and unchecked baggage
  • Free baggage allowance
  • Lost and found baggage

Unit III

• Reservation
  • How to take reservation
  • Passport and visa (Travel Formalities)
• Ticket and Fares
  • ABC familiarization and travel information manual (TIM) etc.

Unit IV

• Introduction to fare construction
  • Mileage principle
  • Extra mileage allowance(EMA)
  • Extra mileage surcharge
  • Higher intermediary points(HIP)
  • Circle trip minimum
  • Back haul check
  • Add-ons
  • General limitations of indirect travel
  • Mixed class journeys
  • Special fares
  • Domestic and international tickets o Different kinds of ticket

 

BTA-403 Language-III (French/German) German

Unit I

Pronouns (Possessive), Tenses (Prasens), Tenses (Prateritum), Tenses (Perfekt), Transformation of sentences.

Unit II

Adjectives (ohne and mit Artkels), Verbs (Modal), Discussion on Germany India and Tourism, Paragraph writing.

Unit III

Verbs (trennbar, untrennbar), Reading Comprehension, Imperative

Unit IV

Letter writing, Hearing comprehension, Translation

 

BTA-403 Language-III (French)

Unit I

Composition: Introducing famous historical monuments of any city; different  suggestions/recommendations of a guide to a tourist; France/India are popular touristic destination, etc.

Unit II

Grammar: Use of adverbs, different kinds of direct/indirect pronouns; all tenses; verbs; Comparative/ Superlatives etc.

Unit III

Vocabulary: Information about festivals, sports, culture, cuisine and civilization of France.

Unit IV

Reading recommended Text book lessons; solving grammatical exercise; practicing conversational French.

 

BTA-404 Computer Reservation System

Unit-I

• History
• Overview and Concepts of Global Distribution System
• Uses
• Types

Unit-II

ABACUS Global Distribution System

Calendar, Time Calculation, Weather, Calculator, Rate of Exchange, Minimum Connecting Time, Other Misc. Entries, Schedule, Follow Up Entries, Encoding, Decoding, City Pair Availability, Continuation Entries, Participation Level, Selling Seats A Selling ASeat, PNR Creation, Name Field, Phone Field, Ticketing Field, Received Field, End Transaction, Retrieval Entries, PNR OptionalFields, OSI Information, SSR Information, Remarks Field, Frequent Flyer Number, PNR Email, Itinerary Cancellation, RearrangeSegments, PNR Modifications, Pre Reserved Seats, Divide PNR, Queue Entries, Fare Quote

Unit-III

AMADEUS Global Distribution System

Encoding, Decoding, City Pair Availability, Continuation Entries, Participation Level, Selling Seats A Selling A Seat, PNR Creation, Name Field, Phone Field, Ticketing Field, Received Field, End Transaction, Retrieval Entries, PNR Optional Fields, OSI Information, SSR Information, Remarks Field, Frequent Flyer Number, PNR Email, Itinerary Cancellation, Rearrange Segments, PNR Modifications, Queue Entries, Fare Quote

Unit-IV

GALILEO Global Distribution System

Encoding, Decoding, City Pair Availability, Continuation Entries, Participation Level, Selling Seats A Selling A Seat, PNR Creation, Name Field, Phone Field, Ticketing Field, Received Field, End Transaction, Retrieval Entries, PNR Optional Fields, OSI Information, SSR Information, Remarks Field, Frequent Flyer Number, PNR Email, Itinerary Cancellation, Rearrange Segments, PNR Modifications, Queue Entries,

 

BTA-405 Travel Writing

Unit I

History of writing, Importance of writing, writing skills, steps of writing a paragraph/essay. Method for referencing, coating and sighting. Ethics in writing, copyright act 1957

Unit II

Importance and benefits of travel writing.

• Travelogues
• Travel Guides
• Travel Journals
• Tourism brochure construction and design.

Unit III

Basic of Travel Reporting, Travel articles in newspaper and magazines, writing different types of promotional letters,Photography and videography:use and importance in promoting tourism

Unit IV

Advertisement posters and handbill construction: role of travel writing in these,. Writing for travel portals. Printing procedures and formalities.

 

BTA-406 Adventure & Wildlife Tourism

Unit I (Adventure Tourism)

Concept of adventure tourism, classification of adventure tourism Adventure on Ground: Mountain climbing, trekking, skiing, ice skating, motor car rally, rock climbing, camel safari, bungee jumping etc.

Unit II (Adventure Tourism)

Adventure in Water:- River running-canoeing, kayaking, white water rafting, diving, rowing, surf boating, wind surfing etc. River reading Adventure in Air:- Ballooning, parachuting & sky diving, paragliding, Para sailing, gliding, soaring, hang gliding, micro lighting, weather observations.

Unit III (Wildlife Tourism)

India’s wildlife:- Introduction, wildlife conservation and management, values of wildlife Protected areas & protected area network in India: national parks, wildlife sanctuaries & biosphere reserves (meaning & characteristics)  Special conservation programmes

Unit IV (Wildlife Tourism)

Selected important national parks & sanctuaries in India: (List given below) Dachigam national Park, Corbett National Pak, Dudhwa National Park, Kaziranga National Park, Manas Tiger Reserve, Kanha National Pak, Gir National parks & Sanctuary, Ranthambore National Park, Keoladeo Ghana National Park,The Sunderbans National Park, Simlipal National Park, Bandipur & Nagarhole National Park, Madumalai Sanctuary, Periyar National Park, Desert Sanctuary, Wild Ass Sanctuary.

 

Semester-V

BTA-501 Cargo Management

The objective of the paper is to provide knowledge about the different aspects and levels of cargo industry in different counties to the students.

Unit– I

Indian Cargo Industry, Export and Import Cargo Operations, Transportation in Logistics, Inter-modal Transportation

Unit – II

Air Cargo, Cargo Handling, Airway Bill, FIATA, IATA, Cargo Automation,

Unit – III

Surface Cargo Industry, Road Freight Industry, Rail Freight Industry, India’s Rail road System

Unit – IV

Shipping Cargo Industry, Shipping Cargo and Charter parties, Seaway Bill, Carriage of Goods by Sea, Logistics in Shipping

 

BTA-502 Surface Transport Operations

Unit – 1

• Meaning, importance and overview of surface transport industry
• Major Concerns in World Surface Transport System and Methods to overcome them. Impact of Surface Transport.
• History of rail & road transport

Unit– II

• Important rail and road networks of world.
• Understanding importance or rail & road network in context to tourism

Unit – III

Indian Railways

• Setup, growth and importance of Indian Railways
• Indian railways network & products
• New trends in Indian Railways
• Reservation system and computerized bookings of Indian trains.

Unit– IV

Road Transport Operations in India

• Road transport in India
• Rent-a-car & coach tours in India
• Highway Tourism in India and its importance

 

BTA-503 Tour Operation Management

Unit I

• Definition of tour operators
• Types of tour operators
• Role of tour operators in Tourism industry.
• Rules for recognition of tour operators in India.

Unit II

• Types of package tours
• History of packaged holidays.
• New trends in Holidays

Unit III

• Documents of tour operations
• Pre tour planning
• Package pricing techniques and tour designing

Unit IV

• Ethical & legal issues in tour operations.
• Package Sales & Marketing
• Product development

 

BTA-504 Business Communication

Unit- I

• Meaning, nature, importance and objectives of communication in business
• Channels of communication
• Ethics in Business Communication
• Barriers to communication
• Forms of communication

Unit-II

• Guidelines for effective communication
• Technology enabled Business Communication
• Non-Verbal communication: Kinesics or Body language, Para language or Para linguistics, Proxemics or space language, Timelanguage and surroundings, Sign Language-Visual and Audio elements.
• An effective kinesthetic speaker
• Audio-visual Communication

Unit-III

Verbal or Oral communication:

• Business Presentation
• Interview- Art of interviewing, structuring interview, preparing for interview and tips for interview.
• Group discussion
• Telephone handling.
• SWOT Analysis

Unit-IV

Written Communication:

• Writing Business Letters
• Planning a letter- the seven C’s of Business Letter Writing, components of Business letter.
• Kinds of Business letters
• Memoranda, Notices, Circulars and Orders, Agenda and Minutes.
• Business Reports and Proposals.

 

BTA-505 Tourism & Hospitality Marketing

Unit I

• Definition of tourism marketing
• Difference between tourism marketing and marketing of other products
• Marketing mix for tourism
• Marketing research in tourism and its importance

Unit II

• Segmentation in the tourism market
• Tourist typologies and their behaviour

Unit III

• Tourism product mix and application of product life cycle
• Importance of pricing for tourism product
• Distribution of tourism products and role of travel agency
• Promotion mix for tourism products

Unit IV

• Importance of public relation
• Concept of public relations
• Ethics of public relations, professionalism
• Public relation: role of persuasion and motivation
• Use and development of public relation in tourism industry
• Principles of public relation
• Tools and methods of public relation (press & electronic media, production of public relation material)

 

BTA-506 Itinerary Planning, Product Development & Costing

Unit-I

• Tour Lingo & terms used in travel trade.
• Phases of Tour Planning

Unit-II

• Routing,
• Types of Itinerary (IBT, OBT & Domestic)
• Inclusions and Exclusions

Unit-III

• Destination information & Travel Geography
• Itinerary planning & Costing

Unit -IV

• Post tour feedback
• Analysis of feedback
• Feedback implementation

 

Semester-VI

BTA-601 Tourism & Hospitality Laws

Unit I

• Tourism packages & legal problem
• Consumer protection act

Unit II

• Law relating to common carrier, tour operators, travel agents & hotel, air law- concepts & carriage by air.
• Law of sea-concept, bill of lading and foreign travels
• Hotel receipts Tax Act, 1980
• Regulatory law for tourism
• Baggage concessions for tourist
• Financial & non-financial incentives available to tourism industry

Unit III

• Wild Life Protection Act
• Antiquities & Art Treasures Act
• The Ancient Monument & Archaeological Sites & Remains Act

Unit IV

• Foreigners Act
• Passport Act
• Leading Cases

 

BTA-602 Tourism Strategy

Unit I

Tourism Planning, Introduction to tourism planning, reason for tourism planning in destination are consequences of unplanneddevelopment - environment, social, marketing, organizational and other impacts

Unit II

Factors influencing planning, characteristics and topography, natural and historical factor entrepreneurial factors - accessibility, accommodation and other facilities seasonality: problems are solution. Planning for adventure and youth tourism, environmental planning and alternative tourism

Unit III 

Tourism policy formulation, role of public sector in tourism, role in private sector in tourism, role of international, multinational, state and local tourism organization in carrying our tourism policies. Study of tourism policy of India and national action plan.

Unit IV 

Investment opportunities in hotel and tourism industry - Investment opportunities and government policies for investment in hotel and tourism industry, source of funding (TFCI) incentives and concession extended for tourism projects. New Scheme of tourism in India.

Trend - Changing trend in tourism and its effects on tourism policy and planning. Forecast for tourism in India Developing strategies for emerging trends.

 

BTA-603 Destination Development & Policies

Unit I

Meaning and characteristic of destination. Criteria for selecting a destination for a tourism. Definition life cycle.

Unit II

• Major Indian destinations
  • Domestic: religious places, hill stations, beaches, International: Islands & beaches, heritage sites, business cities, adventure and sport destinations

Unit III (Promotional Skills)

• Festival of India abroad
• Overseas marketing by Tourism Dept, Govt. of India
• Promotional plans of states, Govt. of India.
• Important tourist trains
• Incredible India campaign.

Unit IV (Case Studies)

• Taj Mahotsava
• Khajaraho Mahotsava
• Ganga water rally
• Heritage hotels
• Maru Mohatsava

 

BTA-604 Entrepreneurship Development In Tourism

Unit I

• Enterprises and entrepreneurial competencies Institutional interface in tourism industry

Unit II

• Establishment of new tourism enterprises - choices of enterprises, market assessment, selection of technology and site; procuringapproval and recognition

UnitT III

• Financing the new enterprises - sources of finance Preparation of business plan
• Organization and ownership structure

Unit IV

• Financial management of new enterprises Marketing management in the new enterprises

 

 

BTA-605 Emerging Issues & Trends In Tourism

Unit-I

• New Trends of travel
• Leisure Travel, Cruise Industry
• Shopping Tourism, Adventure Tourism

Unit-II

• New Technology and Tourism development Introduction
• Search & Meta search and Mapping services.
• Social networking
• E- Commerce and Online communication in Tourism

Unit-III

• Tourism and Environmental issues
• Global Warming
• Climate Change, Ozone Depletion
• Waste Management
• Environmental issues and Indian scenario

Unit-IV

• Terrorism and travel industry: Various Dimensions
• Health issues and Tourism
• Public- Private Partnership in Tourism

 

BTA-606 Comprehensive Viva Voce