University of Lucknow Courses
Contact Information
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Lucknow University Main Building, University Road, Babuganj, Hasanganj, Lucknow, Uttar Pradesh 226007, India
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Approved By: UGC NAAC
M.B.A. (Marketing)
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Duration: 2 Years |
Eligibility: Graduation and Equivalent |
Course Detail
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Course Code |
Course Title |
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Semester - I |
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IMS 011 |
Essentials Of Management |
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IMS012 |
Business Environment |
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IMS 013 |
Financial Accounting |
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IMS 014 |
Quantitative Methods In Business |
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IMS 015 |
Human Resource Management |
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IMS 016 |
Indian Value System & Business Ethics |
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IMS 017 |
Marketing Management |
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IMS 018 |
Managerial Economics |
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Semester - II |
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IMS 021 |
International Business |
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IMS 022 |
Management Accounting |
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IMS 023 |
Financial Management |
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IMS 024 |
Computer Applications & Mis |
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IMS 025 |
Production & Operations Management |
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IMS 026 |
Research Methodology |
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MBA (M) 021 |
Consumer Behaviour |
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MBA (M) 022 |
Pr & Sales Promotion |
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Semester - III |
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IMS 031 |
Strategic Management - I |
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IMS 032 |
Business Laws |
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MBA (M) 031 |
Sales And Distribution Management |
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MBA (M) 032 |
Retail Business Management |
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MBA (M) 033 |
Industrial Marketing |
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MBA (M) 034 |
Rural Marketing |
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MBA (M) 035 |
Marketing Of Services |
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MBA (M) 036 |
Advertising |
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Semester - IV |
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IMS 041 |
Strategic Management - II |
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IMS 042 |
Organizational Effectiveness & Change |
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MBA (M) 041 |
Event Marketing & Management |
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MBA (M) 042 |
International Marketing |
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MBA (M) 043 |
Social Marketing |
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MBA (M) 044 |
Brand Management |
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MBA (M) 045 |
E-Marketing |
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MBA (M) 046 |
Consumer Protection |
