University of Petroleum and Energy Studies - UPES Courses
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HomeUniversities in IndiaUniversities in UttarakhandUniversity of Petroleum and Energy Studies - UPES
Contact Information
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P.O. Bidholi, Via - Prem Nagar, Dehradun, Uttarakhand 248007, India
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(0135) 2770137, 2776053, 2776054, 2776091 / phone_iphone 9997799474
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(0135) 2776095, 2776090
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Approved By: UGC AICTE NAAC
B.B.A. (Auto Retailing)
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Duration: 3 Years |
Eligibility: 10+2 |
Course Detail
Semester – I
- Business Organization
- Business Economics 1
- Business Mathematics
- Business Accounting
- Business Communication 1
- Business Computing
Semester – II
- Organizational Behavior
- Business Economics 2
- Business Statistics
- Financial Management
- Business Communication 2
- Marketing Management
Semester – III
- Human Resource Management
- Operations & Materials Management
- Logistics & Supply Chain Management
- Consumer Behavior & Market Research
- Introduction to Automotive Industry
Semester – IV
- Marketing of Services
- Automotive Materials
- Research Methodology & Report Writing
- CRM & e - CRM
- Integrated Marketing Communication
- Industrial Visit
Semester – V
- Automotive Internet Marketing
- Business Policy & Strategy
- Brand Management
- Automotive Marketing Distribution
- Summer Internship
- Dissertation 1
Semester – VI
- B2B Auto Retailing Project Management
- Entrepreneurship and Venture Management
- TQM
- Dissertation 2
