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    Post Office, Chandanwadi, Prem Nagar, Sudhowala, Dehradun, Uttarakhand 248007, India
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    (0135) 2774067, 2774068, 2774069
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  • Approved By: UGC AICTE

B.B.A.


Duration:

3 Years

Eligibility:

10+2 or Equivalent

Course Duration: Three Year (Semester  System)

Course Eligibility : 10+2 in any stream with at least 50 % marks or Equivqlent CGPA

Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.

Entrance/Eligibility Test: As per University Rules

Programme Mode: Regular

Course Syllabus

Semester – I

Course Code

Course Title

101

Principles and Practice of Management

102

Computer Applications in Business

103

Business Communication

104

Financial Accounting

105

Business Economics

 

Semester – II

201

Marketing Management

202

Human Resource Management

203

Business Environment

204

Production Management

205

Business Finance

206         

Basic of Environment Science- As per University common syllabus for all degree level courses

 

Semester – III

301

International Business

302

Organizational Behaviour

303

Business Laws

304

Accounting For Management

305

Quantitative Analysis

 

Semester – IV

401

Company Law

402

Research Methodology

403

Logistics Management

404

Marketing of Services

405

Consumer Behaviour

 

Semester – V

501

Business Policy and Strategy

502

Entrepreneurship and Small Business

503

Project and Project Presentation/Seminar

504

Elective I

505

Elective II

506


507


Note : Electives (Opt any Two Papers as I and II from any one of the following Specialization Groups namely either from Marketing, HRM, Finance or Insurance Business Management, Retail Marketing)

  • A – Marketing Management Group
    • M-1- Customers Relations Management
    • M- 2- Marketing Communication and Advertising
    • M-03- Sales and Distribution management
  • B- Human Resource Management Group
    • H-1- Industrial Relations
    • H-2- Training and Development
    • H-3- Wage & Salary Administration
  • C- Financial Management Group
    • F-1- Banking and Insurance
    • F-2- Working Capital Management
    • F-3- Financial Institutions and Markets
  • D- Insurance Management Group
    • IN-1- Principles & Practice of Life Insurance
    • IN-2- Principles and Practice of General Insurance
    • IN-3- Insurance Fund Management
  • E- Retail Marketing Group
    • RM-1- Fundamentals of Retailing
    • RM-2- Retail Environment
    • RM-3- Retail Technology and CRM

 

Semester – VI

601

Management Information System

602

Project Management

603

Viva-voce

604

Elective III

605

Elective IV

Note : Elective (Opt any two Papers as III and IV from any one of the following Specialization Groups namely either from Marketing, HRM, Finance or Insurance Business Management, Retail Marketing)

  • A – Marketing Management Group
    • M-1- International Marketing
    • M-2- Industrial Marketing
    • M-3- Rural Marketing
  • B- Human Resource Management Group
    • H-1- Human Resource Planning and Development
    • H-2- Business Ethics
    • H-3- Social Security and Labour Welfare
  • C- Financial Management Group
    • F-1- International Financial Management
    • F-2- Management of Financial Services
    • F-3- Corporate Tax Planning and Management
  • D- Insurance Management Group
    • IN-1- Economic Environment of Insurance Business
    • IN-2- Fire and Automobile Insurance
    • IN-3- Legal & Regulatory Aspects of Insurance Business
  • E- Retail Marketing Group
    • RM-1- Retail Supply Chain Management
    • RM-2- Mall Management
    • RM-3- Retail Store Operations and Management