Contact Information

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    Rajbati , Bardhaman, West Bengal 713104, India
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    (0342) 2634975
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    (0342) 2530452
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  • Approved By: UGC NAAC

M.B.A. (Tourism Administration)


Duration:

2 Years

Eligibility:

Graduation

Course Duration: Two Years (Semester  System)

Course Eligibility : Bachelor Degree in  Tourism Administration  with at least 50 % marks or Equivalent CGPA

Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.

Entrance/Eligibility Test: As per University Rules

Programme Mode: Regular

Course Syllabus

Semester – I

Course Code

Course Title

MB-1.1

Management Process & Organizational Behaviour (MPOB)

MB-1.2

Managerial Economics (ME)

MB-1.3

Accounting For Managers (AFM)

MB-1.4

Quantitative Techniques in Management (QT)

MB-1.5

Human Resource Management (HRM)

MB-1.6

Marketing Management (MM)

MB-1.7

Financial Management (FM)

MB-1.8

Production and Operations Management (POM)

 

Semester – II

MB-2.1

Business Environment (BE)

MB-2.2

Corporate Social Responsibility & Business Ethics (CSRBE)

MB-2.3

Managerial Communication and Skill Development (MCSD)

MB-2.4

Management Science (MS)

MM/FM/HRD/SOM-2.5:Dual Specializations

Consumer Behaviour (CB)/ Financial Institution & Markets (FIM)Human Resource Planning & Employee Resourcing (HRP&ER)/ Total Quality Management (TQM)

MM/FM/HRD/SOM -2.6:Dual Specializations

Sales & Distribution Management (SDM)/ Security Analysis & Portfolio Management (SAPM)/ Managing Interpersonal & Group Processes (MIGP) Relational Data Base Management System (RDBMS)

 

Semester – III

MB-3.1

Research Methodology (RM)

MB-3.2

Strategic Management (SM)

MB-3.3

Computer Application & Information System in Management (CAISM)

MB-3.4

International Business (IB)

MM/FM/HRD/SOM -3.5:Dual Specializations

Advertisement & Sales Promotion (ASP)/ Financial Decision Analysis (FDA)/Industrial Relation & Labour Laws (IRLL)/ Logistic & Supply Chain Management (LSCM)

MM/FM/HRD/SOM -3.6:Dual Specializations

Rural & Voluntary Sector Marketing (RVSM)/ Corporate Taxation (CT)/Compensation & Reward Management (CRM)/ System Analysis & Design (SAD)

 

Semester – IV

MB-4.1

Organizational Effectiveness and Change (OEC)

MM/FM/HRD/SOM -4.2:Dual Specializations

Retail Marketing Management (RMM)/ Financial Derivatives (FD)/ Strategic Human Resource Management (SHRM)/ Operational Planning & Control (OPC)

MM/FM/HRD/SOM -4.3:Dual Specializations

Brand  Management  (BM)/  International  Accounting  &   Finance  (IAF)/Contemporary Interventions in HRM/ Business Process Reengineering (BPR)