Andhra University - AU Courses

Duration:

Eligibility:

Course Duration: Two Year (Semester System)

Course Eligibility : Graduation in any stream with at least 50 % marks or Equivqlent CGPA

Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.

Entrance/Eligibility Test: As per University Rules

Programme Mode: Regular

Course Syllabus

Semester – I

Course Code	Course Title
CP101	Perspectives of Management
CP102	Accounting for Management
CP103	Business Environment
CP104	Managerial Economics
CP105	Managerial Communication Skills
CP106	Organisational Behaviour
CP107	Quantitative Techniques for Management

Semester – II

CP201	Marketing Management
CP202	Financial Management
CP203	Human Resource Management
CP204	Operations Management
CP205	Corporate Legal Framework
CP206	Computer Applications in Management
CP207	Research Methodology for Management

Semester – III

CP301	Business Policy & Strategic Management
CP302	Operations Research
CP303	International Business
E-I/1304	Paper-1 from First Elective
E-I/2305	Paper-2 from First Elective
E-2/1304	Paper-1 from Second Elective
E-2/2305	Paper-2 from Second Eelctive

Semester – IV

CP401	Entrepreneurship & Small Business Management
E-I/3402	Paper-3 from First Elective
E-I/4403	Paper-4 from First Elective
E-I/5404	Paper-5 from First Elective
E-2/3402	Paper-3 from Second Elective
E-2/4403	Paper-4 from Second Elective
E-2/5404	Paper-5 from Second Elective

List of Electives

Semester - III
Group – A : Financial Mangement
FM 304	Financial Markets & Servics
FM 305	Security Analysis & Portfolio Management
Group-B : Marketing Management
MM 304	Consumer Behaviour & Customer Relationship Management
MM 305	Sales & Distribution Management
Group-C : Human Resource Management
HRM 304	Industrial Relations
HRM 305	Compensation & Welfare Management
Group-D : International Business
IB 304	International Marketing Management
IB 305	Export-Import Management & Documentation
Semester-IV
Group – A : Financial Mangement
FM 402	Financial Derivatives
FM 403	Strategic Financial Management
FM 404	International Financial Management
Group-B : Marketing Management
MM 402	Services Marketing
MM 403	Advertising and Brand Management
MM 404	Global Marketing
Group-C : Human Resource Management
HRM 402	Performance Management & Counselling
HRM 403	Strategic Human Resources Management
HRM 404	International Human Resources Management
Group-D : International Business
IB 402	International Business Laws
IB 403	Intrnational Trade Logistics
IB 404	WTO and India