Sharda University - SU Courses
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Contact Information
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Plot No. 32-34, Knowledge Park III, Greater Noida, Noida, Uttar Pradesh 201310, India
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(0120) 4570000, 4060210, 4060211 / phone_iphone 8800533663
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Approved By: UGC NAAC
Post Graduate Diploma in Advertising and Public Relation
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Duration: 1 Years |
Eligibility: Graduate |
Course Duration: One Year
Course Eligibility:
- *Graduation in any discipline
- *Proficiency in English Communication
- *Creative Personality
Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.
Entrance/Eligibility Test: As per University Rules
Course Syllabus
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Term I |
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Principles of Communication 4 Advertising: Concepts & Management |
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PR Concepts, Structure and Practices |
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Market Research |
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Online Advertising |
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Creative Writing |
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Term II |
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Advertising Law and Media Ethics |
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Advertising Production Techniques |
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Corporate Communication |
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Any one |
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Client Servicing and Account Planning |
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Media Planning and Buying |
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Media Marketing |
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Advertising Creativity |
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Project |
