Contact Information

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    Sector 14 , Chandigarh, Chandigarh 160014, India
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    (0172) 2534818, 2534866, (Toll Free No. 1800-180-2065)
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  • Approved By: UGC

M.B.A. (Marketing)


Duration:

2 Years

Eligibility:

Graduation and Equivalent

Course Duration: Two Year (Trimester  System)

Course Eligibility : Graduation in any stream with at least 50 % marks or Equivqlent CGPA

Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.

Entrance/Eligibility Test: As per University Rules

Programme Mode: Regular

Course Syllabus

Trimester  – I

Course Code

Course Title

MBA-011

Principles and Practices of Management

MBA-021

Quantitative Techniques for Managerial Decision Making

MBA-031

Managerial Economics

MBA-041

Human Resource Management

MBA-051

Accounting for Management

MBA-061a

Seminar on Executive Communication

MBA-061b

Workshop on Information Technology for Management

 

Trimester – II

MBA-072

Quantitative Methods and Operations Research

MBA-082

Economic Environment for Business

MBA-092

Production and Operations Management

MBA-102

Financial Management

MBA-112a

Seminar on Negotiation Skills

MBA-112b

Workshop on Management Information Systems

MBA-122

Sectoral Subject – 1

Introduction to Retail Management (R. Mgt.)*

Principles of Banking and Insurance (B & I)*

Introduction to IT and Telecommunications (IT & Tel)*

Introduction to Infrastructure (Infra. Mgt.)*

Industrial Pharmacy and Pharmaceutical Technology (Pharma. Mgt.)*

Hospital Planning and Organization (Hosp. Mgt.)*

*R. Mgt= Retail Management; B&I= Banking & Insurance; IT & Tel.= IT & Telecommunication; Infra. Mgt.=Infrastructural Management; Pharma. Mgt.=Pharmaceutical Management; Hosp. Mgt.=Hospital Management.

 

Trimester – III

MBA-133

Legal Aspects of Business

MBA-143

Marketing Management

MBA-153

Organizational Behaviour

MBA-163a

Seminar on Business Research Methodology

MBA-163b

Seminar on Business Ethics

MBA-173

Sectoral Subject – 2

Advertising and Sales Management (R.Mgt.)*

Rural Banking and Microfinance (B & I)*

Data Communications & Computer Networks (IT & Tel.)*

Infrastructure Sector Part-I Success & Failure (Infra. Mgt.)*

Quality Assurance (Pharma. Mgt.)*

Hospital Management  of Clinical Services (Hosp. Mgt.)*

MBA-183

Sectoral Subject – 3

Product & Brand Management (R. Mgt.)*

Life Insurance (B & I)*

Network Security (IT & Tel.)*

Urban & Rural Infrastructure Development (Infra. Mgt.)*

Production Management and Inventory Control (Pharma. Mgt.)*

Hospital Management of Support/Utility Services (Hosp. Mgt.)*

MBA-193

Summer Training Report

MBA-203

Comprehensive Viva Voce

*R. Mgt= Retail Management; B&I= Banking & Insurance; IT & Tel.= IT & Telecommunication; Infra. Mgt.=Infrastructural Management; Pharma. Mgt.=Pharmaceutical Management; Hosp. Mgt.=Hospital Management.

 

Trimester – IV

MBA-014

Project Planning and Analysis

MBA-024

Industrial and Labour Laws

MBA-034

Marketing Research and Consumer Behaviour

MBA-044a

Seminar on Mergers, Acquisitions and Restructuring

MBA-044b

Seminar on Corporate Governance

MBA-054

Sectoral Subject – 4

Supply Chain Management (R.Mgt.)*

Investment Analysis & Portfolio Mgt. (B & I)*

Wireless Technologies and Convergence (IT & Tel.)*

Infrastructural Sector P-II Success & Failure Study (Infra. Mgt.)*

Medical Pharmacology (Pharma. Mgt.)*

Health Administration (Hosp. Mgt.)*

MBA-064

Sectoral Subject –5

Customer Relationship Management (R.Mgt.)*

General Insurance (B & I)*

IT Policies & Strategies (IT & Tel.)*

Public Private Participation in Infrastructure Sectors (Infra. Mgt.)*

Pharmaceutical Marketing (Pharma. Mgt.)*

Hospital & Health Management Information Systems (Hosp. Mgt.)*

*R. Mgt= Retail Management; B&I= Banking & Insurance; IT & Tel.= IT & Telecommunication; Infra. Mgt.=Infrastructural Management; Pharma. Mgt.=Pharmaceutical Management; Hosp. Mgt.=Hospital Management.

 

Trimester – V

MBA-M75

International Marketing

MBA-M85

Industrial Marketing

MBA-M95

Rural Marketing

MBA-M105

Marketing of  Services

MBA-115

Sectoral ** Subject – 6

  Supply Chain Management -2(R.Mgt.)*

 International Banking (B & I)*

  IT Project Management & Change Management (IT & Tel.)*

 Environmental Impact Assessment & Strategic Environment Assessment on

  Infrastructure Projects. (Infra. Mgt.)*

 Brand Management (Pharma. Mgt.)*

Legal Aspects of Hospital Management (Hosp. Mgt.)*

MBA-125

Sectoral ** Subject – 7

 Visual Merchandizing (R.Mgt.)*

 Miscellaneous & Insurance Law (B & I)*

 Data Management & Data Warehousing (IT & Tel.)*

 Infrastructure Contracts and Managing Negotiations (Infra. Mgt.)*

 Patents & DRA (Pharma. Mgt.)*

Health Insurance (Hosp. Mgt.)*

*R. Mgt= Retail Management; B&I= Banking & Insurance; IT & Tel.= IT & Telecommunication; Infra. Mgt.=Infrastructural Management; Pharma. Mgt.=Pharmaceutical Management; Hosp. Mgt.=Hospital Management.