Chitkara University Courses
Contact Information
-
location_on
Chandigarh - Patiala National Highway (NH-64), Rajpura, Punjab 140401, India
-
call
(01762) 507084, 507086 / phone_iphone 9501105718
-
email
- web_asset
Approved By: UGC
M.B.A. (Marketing Management)
|
Duration: 2 Years |
Eligibility: Graduation and Equivalent |
Course Duration: 2Years
Course Eligibility: Graduation in any stream or equivalent
Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.
Entrance/Eligibility Test: As per University Rules
Course Syllabus
|
Term 1 |
|
Marketing Management-I |
|
Financial Accounting |
|
Organizational Behaviour and Management |
|
Principles |
|
Statistics for Managers |
|
Managerial Economics |
|
IT Essentials |
|
Integrated Learning Project |
|
Chitkara Mandi Project |
|
Term- 2 |
|
Marketing Management-II |
|
Cost & Management Accounting |
|
Research Methodology |
|
Sales & Distribution Management |
|
Financial Management |
|
Management of Financial Services |
|
Integrated Learning Project |
|
Winter School on Financial Markets |
|
Global Business Week |
|
Term- 3 |
|
Industry Internship (3 months) |
|
Term- 4 |
|
Strategic Management |
|
Macro Economic Environment |
|
Workshop on Digital Marketing |
|
Application of SPSS in Research |
|
English communication |
|
Business Simulation |
|
Integrated Learning Project |
|
Term- 5 |
|
Security Analysis & Portfolio Theory |
|
Applied Operations Research |
|
Consumer Behaviour |
|
Integrated Marketing Communication |
|
Product & Brand Management |
|
Term- 6 |
|
Services Marketing |
|
Legal Aspects of Business |
|
Supply Chain Management & Logistics |
|
e-CRM |
|
International Marketing |
|
Term- 7 |
|
Project Appraisal and Finance |
|
Technology in Business & Governance |
|
Business Ethics |
|
Retail Marketing |
|
Rural Marketing |
|
Capstone Marketing Project |
