Approved By: UGC NAAC
Duration: 2 Years |
Eligibility: Graduate or Equivalent |
Course Duration: Two Year (Semester System)
Course Eligibility : Graduation in any stream With 50% marks or Equivalent CGPA
Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.
Entrance/Eligibility Test: As per University Rules
Programme Mode: Regular
Course Syllabus
Semester – I
Course Code |
Course Title |
BBA (T&TM)-101 |
Principles of Management |
BBA (T&TM)-103 |
Business Economics-I |
BBA (T&TM)-105 |
Business Mathematics |
BBA (T&TM)-107 |
Introduction to IT |
BBA (T&TM)-109 |
Financial Accounting |
BBA (T&TM)-111 |
Personality Development and Communication Skills-I |
BBA (T&TM)-113 |
IT Lab |
BBA (T&TM)-115 |
Fundamentals of Travel and Tourism |
Semester – II
MS 102 |
Management of Technology, Innovation and Change |
MS 104 |
Financial Management |
MS 106 |
Marketing Management |
MS 108 |
Business Research |
MS 110 |
Operations Management |
MS 112 |
Human Resources Management |
MS 114 |
e-Business |
MS 116 |
Managerial Skills Development (NUES)* |
Note : *NUES: Non University Examination System |
Semester – III
MS 201 |
Summer Training Report |
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MS 203 |
Management of International Business |
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MS 205 |
Information Systems Management |
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MS-207 |
Entrepreneurship and Small Business Management |
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Elective – I |
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Elective – II |
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Elective – III |
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Elective – IV |
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Elective – V |
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Note: 1. All students must specialize in one major and one minor area. Five papers must be taken for the major area and three papers for the minor area of specialization. |
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2. Three elective papers must be taken in the third semester and two elective papers in the fourth semester from the area selected for major specialization. |
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3. For Project Dissertation, institutes must encourage tie up with foreign supervisor along with internal supervisor for International exposure. |
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List of Electives |
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I. Marketing |
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MS 209 |
Consumer Behavior |
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MS 211 |
Sales and Distribution Management |
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MS 213 |
International Marketing |
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MS 215 |
Services Marketing |
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II. Finance |
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MS 217 International Financial Management |
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MS 219 |
Financial Markets and Institutions |
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MS 221 |
Security Analysis and Investment Management |
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MS 223 |
Corporate Tax Planning |
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III. Human Resource |
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MS 225 |
Compensation Management |
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MS 227 |
Industrial Relations and Labor Laws |
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MS 229 |
Training and Developments Systems and Practices |
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MS 231 |
Performance Management |
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IV. Information Technology |
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MS 233 |
Systems Analysis and Design |
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MS 235 |
Enterprise Resource Planning |
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MS 237 |
Network Applications and Management |
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MS 239 |
Database Management Systems |
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MS 251 |
Database Management Systems Lab. (This paper is based on MS 239 and is part of it) |
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V. International Business |
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MS 241 |
International Business Environment |
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MS 243 |
Export, Import Policies, Procedures, and Documentation |
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MS 245 |
WTO and Intellectual Property Rights |
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MS 247 |
International Economics |
Semester – IV
MS 202 |
Project Dissertation |
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MS 204 |
Business Intelligence and Applications |
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MS 206 |
Strategic Management |
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MS-208 |
Corporate Social Responsibility, Human Values & Ethics |
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Elective – I |
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Elective – II |
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Elective – III |
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Note: Syllabus or the Fourth Semester papers shall be completed by March 31 every year and for the remaining period the students shall continue to work on the assigned project dissertation. |
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List of Electives |
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I. Marketing |
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MS 212 |
Retail Management |
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MS 214 |
Advertising and Brand Management |
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MS 216 |
Rural and Social Marketing |
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MS 218 |
Internet Marketing |
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II. Finance |
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MS 220 |
Project Planning and Analysis |
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MS 222 |
Mergers, Acquisitions and Corporate Restructuring |
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MS 224 |
Insurance and Risk Management |
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MS 226 |
Financial Derivatives |
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III. Human Resource |
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MS 228 |
Strategic & International Human Resource Management |
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MS 230 |
Organizational Development |
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MS 232 |
Team Building in Organizations |
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MS 234 |
Behaviour Testing & Counseling |
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IV. Information technology |
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MS 236 |
Front End Design Tools |
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MS 252 |
Front End Design Tools Lab. (This paper is based on MS 226 and is part it) |
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MS 238 |
Software Project Management |
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MS 240 |
Web Technologies |
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MS 254 |
Web Technologies Lab. (This paper is based on MS 230 and is part it) |
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MS 242 |
Knowledge Management |
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V. International Business |
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MS 244 |
Global Competitiveness and Strategic Alliances |
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MS 246 |
Distribution and Logistics for International Business |
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MS 248 |
Foreign Language |
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MS 250 |
International Business Negotiation |