Gujarat University - GU Courses

M.A. (Mass Communication)

Course Detail

Semester - I

1. General Studies
2. Introductions to Communication and Media
3. Development of Media & Media Law
4. Language of Communication and Translation
5. Print Media (Reporting &Editing)
6. Practical- Printing Production and Field Visit

Semester - II

1. New Media Applications
2. Radio Journalism and Production
3. Television Journalism and Production
4. Alternative Media
5. Production and Study of Films & Documentaries
6. Practical - Performance and Production of Assignments

Semester – III

1. Communications for Development
2. Media Research
3. Corporate Communications – Public Relation
4. Principle and Practices of Advertising
5. Script Writing & Creative Communication
6. Practical

Semester – IV

1. International & Inter Cultural Communication
2. Specialization in Rural Communication & Business Communication
3. Issue Based Writing
4. Media Planning & Media Management
5. Media Research Project
6. Practical